Some companies just get it.

Take the case of Veeam, widely considered as the global leader in backup and recovery that delivers modern, best-in-class data protection and cloud data management.

But, back in the day, it would have been hard to imagine Veeam taking a leading position in the market given its humble beginnings centred on virtualisation and VMware.  In fact, Veeam entered the market with basically one proprietary product that specifically protected VMware workloads—but in a day and age when most companies had not virtualised just yet.

Imagine that?

The best part is that everything actually worked out just fine for Veeam—so much so that it is still around today—and over the years, the company has built its name and portfolio as a market leader.

So, the question is, how has Veeam remained relevant all these years, and why is Veeam even more important now to businesses in this digital age?

Veeam shot to prominence because outages and data loss are a bane to businesses, compromising not only the reputation of the organisation but also its revenue and bottom line. This will continue to be the case in the years to come, and companies will only struggle to remediate these issues with ageing backup solutions and complex hybrid, multi-cloud environments that make continuity harder.

Cognizant that data fuels good business and with a commitment to keeping your business running, Veeam ensures organisational resiliency through a broad platform that provides data security, data recovery and data freedom for an organisation’s hybrid cloud environment.

1. Data Security. Veeam offers multi-layered security that includes secure backup with trusted immutability, secure recovery to ensure ransomware-free restores and secure access to prevent unauthorised entry.

2. Data Recovery. Veeam enables precise recovery as it allows you to recover exactly what you need—when you need it and where you need it.

3. Data Freedom. Veeam lets an organisation protect all its data, anywhere using a platform that supports multi-cloud mobility for ultimate flexibility—all while optimising costs and minimising downtime.

Of course, to be the best, a company needs to differentiate itself from the competition, and that is something Veeam has done over the years by adding a range of technical differentiators to its platform.

Veeam’s API-driven architecture, for instance, is purpose-built for the major hyperscalers to enable Veeam to deliver modular, cloud-native backup and recovery to an ever-expanding list of workloads in AWS, Azure and Google Cloud that are integrated directly into Veeam Backup & Replication.

Veeam also enables fast, reliable recovery through its proprietary Instant VM Recovery®, where data is quickly mounted and made available directly from backup repositories—but sans long restoration times. This ensures that business-critical data is quickly made available and that SLAs are met.

Moreover, Veeam is software-defined and infrastructure/hardware agnostic, and this gives organisations the freedom to choose the right mix of solutions that will meet their needs, unique specifications, and budget. This also eliminates the need for backup solutions predicated on specific, proprietary hardware that often requires costly upgrades—a bane given today’s economic conditions.

Just as important, Veeam is infinitely scalable and always ready to handle an organisation’s most demanding backup and recovery needs. It is just as ready to support the company’s data growth and retention mandates and whatever protection and recovery needs it might have as it grows.

In short, Veeam is a cut above the competition when it comes to backup and recovery. Little wonder then that it now has over 420,000+ customers globally and over 1,000,000 active installations—and counting.

Click on the link below to find out how Veeam can revolutionise your organisation's backup and recovery strategy and take it to new heights.