Pure Storage revealed its vision for the data platform for the cloud era. Modern digital businesses require a data platform capable of delivering data with speed, agility and intelligence, across increasingly complex workloads and applications.

The Pure Storage data platform helps customers put their data to work. Now, organisations can run all operations with cloud agility, improve the economics of data analytics at high velocity and scale, and ultimately derive new insights to deliver data-driven customer results never possible.

According to Scott Dietzen, Chief Executive Officer, Pure Storage. “Modern organisations require a data platform that enables organisations to build a new class of applications, to extract new insights from data and to do so in real-time, with an infrastructure in place that supports mission-critical analytics at real-time speed, organizations can increase their pace of innovation, improve time to market and ultimately deliver better results for customers.”

For years, organisations have had to choose between the highest reliability (Tier 1 disk arrays) and storage purpose-built for the cloud era (modern all-flash arrays). Pure Storage has made a series of announcements to end this compromise. Now, organizations can leverage Tier 1 reliability (99.9999 percent availability and active multi-site clustering for a true zero RPO/RTO) with the innovation of rich data services, native cloud integration, and 100 percent NVMe flash for the fastest, future-proofed performance.   

The big data movement has helped organisations centralise data, but big data has historically meant slow data. Pure’s revolutionary FlashBlade system makes big data into fast data, and unlocks iterative real-time analytics, advanced AI and machine learning (ML), and rich simulation for data of any size. And now with a fast object interface, tomorrow’s web-scale applications can be big, fast and intelligent, too. 

Cloud is everywhere - in core data centers, and in edge data centers where data volume and latency necessitate local processing. It’s also stretched between multi-cloud IaaS and SaaS providers. No matter what cloud an organization chooses or where they choose to run it, Pure’s data platform helps simplify storage in multi-cloud environments with new advances that deliver the simplest cloud on every platform: Support for VMware VVOLs, Microsoft ODX, Docker Persistent Containers, native data protection integration with public cloud providers, and pre-validated FlashStack solutions to speed the time to cloud.

Pure uses big data, real-time analytics, and advanced AI/ML techniques to change the storage ownership experience, and deliver a new level of reliability through predictive maintenance and support. Meet META, Pure’s new AI Engine, and get ready for a whole new era of storage intelligence and automation.