Sydney, Australia – February 24, 2015 – Zerto, setting the standard for protection, recovery and migration of data in cloud and virtualised datacenters, today announced that – following the announcement of significant growth in U.S. and Europe – the company is investing additional resources into its presence in the Asia Pacific and Japan (APJ) region. In line with this, Zerto is pleased to announce the appointment of Andrew Martin as director of APJ, and the appointment of Rachel-Ann Wicks as marketing and communications manager for APJ. In addition to bolstering the already successful team in Australia, Andrew has been tasked with increasing Zerto’s staff presence across Asia, recruiting teams in China, India, South East Asia and Japan.
Andrew Martin was appointed director of APJ in January 2015 and is leading Zerto’s operations in the region, implementing a plan for strategic growth. Prior to joining Zerto, Martin was vice president of Tandberg Data Asia Pacific, Japan and the Middle East, where he was responsible for developing the channel and OEM business in the region and managing all aspects of operations, administration, sales and marketing across the region. Martin also served as vice president Asia at BakBone Software for sales and marketing. Martin has more than 18 years of technology industry experience, gained through sales-focused roles at some of the industry's leading storage vendors. He holds a BSc (Hons) degree in Sociology with Computing from Loughborough University of Technology.
“My key objective is to underpin growth whilst ensuring excellent customer experience and service for all Zerto clients,” said Martin. “With virtualisation adoption and cloud adoption becoming the standard across all of Asia, the timing for Zerto to enter the market could not be better. Furthermore, Zerto Virtual Replication represents a fantastic opportunity for systems integrators and cloud providers across the region, and we look forward to building these partnerships and significantly growing our presence in 2015.”
Rachel-Ann Wicks joined Zerto in January as the marketing and communications manager for APJ. Wicks has more than 10 years of marketing and communications experience with six-plus years servicing the IT industry. Previously, Wicks was director of marketing for Australia and New Zealand at leading security vendors Trend Micro and Check Point Software Technologies. She has significant experience in developing reseller recruitment and enablement programs to drive revenue for the channel. Wicks also owned her own marketing company which she ran for a number of years prior to joining the tech industry.
“With sophisticated markets such as Australia and New Zealand which are highly virtualised and moving to the cloud at a fast pace, Zerto is poised to disrupt the traditional hardware-centric market for disaster recovery,” said Wicks. “I’m thrilled to join Zerto at this opportune time for its APJ and worldwide operations.”
Earlier this year, Zerto announced it recorded 140 percent revenue growth while doubling its customer base to 800 customers in 38 countries in 2014. The company also increased its partner base to 500 worldwide channel partners and 170 cloud service providers.
In 2014, Zerto also reached the following global milestones: