2016 Press Releases

December 29, 2016

Yellowfin Connectors Enable Businesses to View and Share Data from Third-party Applications to Make Better Data-driven Decisions

Global Business Intelligence (BI) and analytics software vendor Yellowfin released a series of new Yellowfin Web Connectors.

In the coming months, Yellowfin will be introducing out a series of Yellowfin Connectors for popular Web-based applications to allow businesses to view and share data straight through Yellowfin, rather than having log-in and query multiple data sources.

According to Daniel Shaw-Dennis, Yellowfin Global Marketing Director, "With Yellowfin Connectors, all the critical metrics a business needs to become data-driven can be in one platform.  The ability to combine that information and deliver it in real-time enables everyone in an organisation to obtain insights they would never get with siloed data.  Information can be shared with all key stakeholders in one place."

Through its Connectors, Yellowfin links the key fields needed in applications such as Google Analytics, YouTube, MailChimp, Salesforce, and others that finance, sales, and marketing teams commonly use to evaluate the performance of their efforts and campaigns. 

Shaw-Dennis further said, "Yellowfin also creates best practice dashboards and reports out-of-the-box that include data summarized from individual applications, which is instantly available and can be shared through Yellowfin directly -- no need for screenshots, emails, or lost reports.  No one has to learn multiple applications, remember numerous passwords, or wait for an IT team to create connections to the third-party applications."

The Yellowfin Connectors help clients solve issues by harnessing data to improve the performance of their businesses. 

"Imagine marketing or salespeople who are responsible for lead generation and online sales.  They need to figure out what works and what works better on the website or in their online advertising in real-time so they can keep the flow of prospects and orders high.  Most often, they can't wait days for a report.

"The pre-built, real-time dashboards ship with the Connectors and are designed for each specific Web application.  The best practice reports and dashboards allow users to extract instant insights, without having to build it themselves." Shaw-Dennis said.

Yellowfin's Google Analytics Connector, for instance, includes fields such as: Acquisition Overview; New versus Return; Location; Audience; Technology; Channel; and Goals.  Yellowfin also creates a range of other fields available, allowing line-of-business professionals to prepare custom reports and personalise their dashboards.  With Yellowfin Connectors, line-of-business managers can incorporate various content into their own reports and dashboards, mixing it with pertinent corporate data from various sources, such as Salesforce, MailChimp, and other business databases.

Yellowfin Connectors can be combined in different ways to suit specific requirements.  Marketing agencies, for example, might want to include Connectors to Google Analytics, Twitter, YouTube and MailChimp.  Other lines-of-business could combine Yellowfin Connectors to Salesforce or other applications to suit their own unique needs.

Amexus Informationstechnik GmbH Team Leader, Dennis Hoffstadte said, "Using Yellowfin Connectors, line-of-business teams can instantly add and share analytics through complete, pre-built dashboards and reports.  Best of all, business owners can do this themselves -- without having to wait for help from IT, data analysts, or the BI team."