CoreMedia announced the launch of CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools.
CoreMedia assists B2B companies in conquering the complicated of online sales and deliver visually engaging, omni-channel experiences that include product-related storytelling and shoppable rich media.
B2B commerce experiences that match, or even surpass, B2C
B2B buyers nowadays expect a digital experience that both supports their contractual agreements with the supplier, thus also gives the ability to reseacrh, educate, and efficiently transact. And to aid these purchase decisions with their suppliers, these same buyers crave informative digital content and visually engaging media – in fact, they expect it.
The CoreMedia Content Cloud – Commerce B2B Connector allows customers to centrally manage their omni-channel content and digital assets in CoreMedia Content Cloud to re-use them in Salesforce Commerce Cloud – ensuring brand and messaging consistency across all channels, including websites, mobile apps, email newsletters and push notifications. Users can enhance their B2B product catalog with media-rich content and assets, then publish these enriched shopping experiences on their homepage, all category and product detail pages, and more. CoreMedia's robust Java-based platform and mature, open APIs allow them to create commerce-driven B2B experiences that match great consumer shopping experiences – then distribute them on a global scale with the speed and flexibility needed to become a truly iconic brand.
Key differentiators include:
Sören Stamer, CoreMedia Co-Founder and CEO said "CoreMedia Content Cloud is a great CMS alternative to closed digital experience suites and incomplete headless content management platforms. Our AppExchange connector allows B2B brands to react to market trends instantly, stay ahead of the competition and become instantly recognizable iconic brands."