2020 Press Releases

February 14, 2020

Capillary Technologies Achieves AWS Retail Competency Status

One of Asia’s leading consumer engagement and commerce product companies, Capillary Technologiesannounced that it has achieved Amazon Web Services (AWS) Retail Competency status.

The AWS Retail Competency Partners have shown success in offering end-to-end solutions across Customer Engagement, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practices for Retail on AWS.

AWS Retail Competency Partners go through rigorous validation by AWS to make sure alignment to AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for industry applications – to give customers better confidence when making decisions.

Achieving the AWS Retail Competency is different to Capillary Technologies as an AWS Partner Network (APN) member that delivers highly specialised technical proficiency for Retail. APN Partners must have deep AWS expertise and deliver solutions seamlessly on AWS in order to receive the AWS Competency designation. 

Capillary Technologies has completed 10 years and has grown 50% year-over-year since then with AWS. The company was launched on AWS and over the years has invested in R&D by building AI-powered Omnichannel Customer Engagement and enterprise-ready eCommerce solutions for connected experience.

Talking about the AWS Retail Competency, Capillary Technologies’ Chief Technology Officer, Pravanjan Choudhury, says, “Capillary has driven growth through two primary strategies; continuous innovation and geographical expansion. AWS has been a pillar of support in achieving these results. Their constant updates and presence across the globe have helped our customers to implement our solutions globally easier and faster. Today, Capillary Technologies can stand out as an innovative company and offer innovative solutions to our clients such as integration of behavioural events on CRM, Offline clickstreams with data from offline retail stores, and more, and we are happy to share this success with AWS.”

“Many retailers are reinventing their operations and brand experience with new innovations in the cloud,” said Tom Litchford, Head of Retail Business Development, Amazon Web Services, Inc. “We are delighted to welcome Capillary Technologies to the AWS Retail Competency Program. Their solutions for retail operations, powered and vetted by AWS, can help our customers to accelerate their transformation, modernisation, and customer engagement efforts.”

In their journey to become a SaaS leader, Capillary Technologies believes the vast capabilities of AWS have pushed them to explore deeper and come up with innovative products. Some of the key benefits that they have been able to power through AWS in the last few years are:

  • Simplifies expansion to global markets

AWS’s global presence has allowed Capillary to offer our solutions in 30 countries in a short span of 10 years.

  • Scaling while controlling costs

The traffic can be up to 50 times higher than usual for retailers during peak shopping seasons or campaign periods. Capillary has leveraged AWS solutions to stay resilient to this demand and be scale-ready for some of the largest retailers. Its products to enhance ROIs for their customers has been added with more AI capabilities with the company's recent built of an AI/ML innovation lab. Capillary has maintained an availability rate up to 99.97 per cent despite a soaring customer base.     

  • Boosting Innovation

Powered by smart IoT sensors deployed in the stores, Capillary has also used Amazon Rekognition to drive an effective customer engagement solution. The technology captures information about visitors such as how much time they spend in a store or if they are a returning customer with products – VisitorMetrix and VisitorSense. To simplify the development and deployment of ML algorithms, Capillary is also experimenting with Amazon SageMaker across its product portfolio. Leveraging the power of AWS has also reduced the time to market for new products.