AllValue, the Villar Group's holding company for retail investments, has partnered with insights-led engagement platform MoEngage to help AllHome, the Philippines' pioneering one-stop full-line home centre, and AllDay, the country's fastest-growing supermarket and a leading player in the mid-premium segment, accelerate their digital growth.
This announcement comes after the recent surge in E-commerce sales in the Philippines. AllValue aims to capitalise on this online sales momentum through an in-depth look into customer behaviour data.
AllValue can indicate current user behaviour by delivering relevant product recommendations, resolving logistical difficulties for home deliveries, and accepting secure payments through its optimised E-commerce systems, resulting in a comprehensive and convenient E-commerce experience. This is the exact moment when a data-driven engagement platform like MoEngage can give game-changing insights to help AllHome and AllDay's E-commerce initiatives reach new heights.
“We are betting big on the current digital wave that will expand the E-commerce market size in the Philippines. With more and more customers discovering our enhanced E-commerce experience, we recognised the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” says Camille Villar, AllValue Vice Chairman.
AllDay’s challenge is to make sense out of large-scale retail data that is primarily undifferentiated. However, AllHome, on the other hand, wants to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers, and designers.
“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive E-commerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down. Product differentiation alone might not cut it for many businesses who plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help,” says Saurabh Madan, General Manager, General Manager, Australia & New Zealand and South East Asia at MoEngage.