2016 Press Releases

March 31, 2016

Acronis Global Survey Shows 1 in 3 people have suffered data loss and 11% are willing to pay $500 or more for ransomed files

A new global study sponsored by Acronis reveals a growing understanding about the value of, and attitudes toward, the protection of personal data on computers, mobile phones and tablet devices. Nearly half of survey respondents have more than four devices in a household to protect and 45 percent of survey respondents fear losing photos and videos the most. Security and privacy were cited as key requirements for backing up data.

The traditional fears of hardware failure and accidental deletion are no longer the sole reasons people fear data loss. Cyber-threats like ransomware is a growing threat to individuals and businesses. According to Internet Crime Complaint Center (IC3), a partnership between the FBI and the nonprofit National White Collar Crime Center, between April 2014 and June 2015, the IC3 received 992 CryptoWall-related (ransomware) complaints, with victims reporting losses totaling over $18 million.
According to Kaspersky Security Bulletin 2015, Singapore suffers most from malware attacks in banking, with 11.6% of surveyed users targeted at least once by banking Trojans throughout the year. Backup is one effective recovery option for CryptoWall and malware-related attacks.
The data protection survey, conducted by Acronis with Google Consumer Surveys, focused on understanding data protection behavior. The study highlighted that amongst the 4000 individuals surveyed, 46% have more than 4 electronic devices, with only 38% and 30% back up to external drives and cloud respectively. MOre than half of the respondents backup at night and less than a third backup while watching TV. The top 3 most important features are cited to be security, ease-of-use and privacy. 

With the median household having at least four devices, there is an emerging trend of users called “family data protectors”. The sheer growth of data captured in mobile pictures and videos, music files, and scanned family documents means the family data protector ensures the immediate and extended family is prepared for, and protected against, data loss.
“Data loss via hardware failure, file deletion, and ransomware are factors most people don’t think about on a daily basis, but when they do occur the results are devastating,” said Steve Goh, Vice President and GM of Sales, APAC & EMM of Acronis. “Our survey results illustrate a growing general recognition of the value of data stored on family computers and devices, especially given the price people are willing to pay for their data. We hope that this new information, presented on World Backup Day, will encourage even more people to backup their data and protect their personal information.”

Acronis suggested some tips icluding always having a backup of a family’s critical data, documents, pictures and videos, keeping operating systems on the most up-to-date version and be mindful of suspicious emails or clicking on links sent by unknown sources, as it could be a phishing scheme or Ransomware.