These growing demands require a new approach to storage — a more intelligent, more efficient, more automated approach that fundamentally changes the way we think about it. IBM Smarter Storage is a new strategy for storage design and deployment. IBM Smarter Storage enables organizations to take control of their data so they can focus on gaining more valuable insights from this information and delivering more value to the business. As expectations of businesses and CIOs are rising, so should expectations of storage systems. Companies should expect more from both their storage systems and their storage provider — efficiency by design, self-optimization, and cloud agility. By building these three pillars into our storage systems, IBM can help organizations meet higher expectations for both speed and efficiency.