Teradata is no stranger to big data. The vendor has been providing relational database management systems (RDBMS) and is widely known as one of the early developers of data warehouse (DW) systems. Its pioneering effort with Wells Fargo in 1983 followed by collaborative partnership with NCR in 1989 has enabled it to build an arsenal of technology and expertise around data storage and manipulation.
Today that legacy has enabled it to become a voice of experience in Malaysia’s effort to become a regional Big Data hub. The company is an active member of Malaysia’s National Big Data Analytics Task Force now coming into its fourth year.
Teradata itself is already heavily involved with multiple big data projects around the country, many of which have been running for 5 to 10 years according to Craig Morrison (photo left), Country Manager for Teradata Malaysia.
“Historically the focus has been on customer management, financial reporting, risk analysis and other ‘foundation’ big data applications. More recently we have been working on big data projects that utilize both structured and semi-structured data, incorporating data such as web clicks, call centre records, sensor data and social media data to enhance the existing ‘foundation’ analytics,” elaborates Morrison.
In his view, Big Data Analytics (BDA) in the true sense provides new analytic capabilities that were previously cumbersome and time consuming. He cites the example of using BDA to identify the connections between customers, whether they be social networks or financial networks, is now relatively easy (a few weeks work).
“Companies can use this to understand how their customers are related both socially and financially and this can be used to manage risk better, implement better campaigns and improve product design. Globally our clients are applying BDA in many ways – disease identification and management, tax compliance, multi-channel customer experience, network performance and optimization etc.,” he adds.
Ask about his view of where the technology is moving, Morrison says BDA is currently the domain of data scientists – itself a scarce resource for many.
“We see the market trying to bridge the gap between BDA technology and business analysts (which are not as scarce). We started this approach with Aster and SQL-H which allows any user who knows SQL to run big data analytics. We are developing BDA applications that turn BDA into a point and click process, thus removing the barriers to BDA. Once it becomes easy, adoption will increase and with that organisations’ capabilities will improve,” he concludes.