Fulfilling the Need for a Radically Simple Approach to Data Management at a Massive Scale

Organisations in the Asia Pacific (and worldwide) are experiencing one major challenge – managing the explosion of file data. In an interview with DSA, Bill Ritchter, CEO of Qumulo, explained that the massive growth, especially in unstructured data is being driven by how products are developed, services are delivered and the increasing need for collaboration.

However, according to Bill, legacy file systems aren’t equipped to address these challenges. Qumulo’s expansion into APAC was in direct response to helping their customers solve these issues. “Our current offerings are now available in over 100 countries and we will continue to focus on creating new innovations for the Asia Pacific region, among other regions, by accelerating the modernisation of the region’s IT architecture,” he said.

Delivering Radical Simplicity to a Complex Problem

While restructuring this region’s legacy platforms is a challenge, Bill believes that Qumulo’s systems are specifically designed to simplify data migration and management no matter its native location. He added that it provides a flexible file data platform that offers massive scalability for high-performance workloads on-premises in the data centre and on public clouds.

With the understanding that every customer is on a different journey to the cloud with specific data storage needs, his team at Qumulo has designed a high-performance file data platform built for hybrid-cloud environments. “Our file system software is agnostic so that our customers can have a consistently great experience on whatever infrastructures they choose.”

While companies can still use a legacy hardware system to manage their data, Bill believes that it will only get them so far, adding that “the future of data management and storage begins in the hybrid cloud”. This is because there will come a point where they will run out of storage, or won’t have the required performance and capacity to run data-intensive workloads with legacy systems. That is why, he said, that organisations will want to migrate to the cloud, which has become one of the biggest trends we are seeing across the industry as a whole.

Taking Network Attached Storage (NAS) as a fine example, he explained, “We recognised the limitations of legacy NAS systems when we created the Qumulo platform and intentionally built a file data platform that enables enterprises to maximise their existing infrastructure investments in the data centre, taking full advantage of the unlimited scalability and native services of the public cloud”.

According to Bill, what makes Qumulo unique from other platforms is its “radical simplicity” in enabling businesses to manage petabytes of unstructured data across public clouds and on-premises with ease. He explained further, “Our products are intentionally designed to run seamlessly so customers can forget about the underlying infrastructure and focus on what they are creating with their data. We build for simplicity by working closely with customers and focusing on three areas specifically: capability, affordability and enjoyability.”

How Do They Do This?

First of all, he said the file data platform enables customers to get off to a fast start. It is easy to use and is set up with real-time operational analytics that makes it simple to manage massive amounts of data in a single, centralised location. “Qumulo can handle billions of large and small files, support the most demanding compute workloads and it dynamically scales with machine-learning caching technology. 70% of our customers trust our platform to store over a petabyte of data and that number continues to grow,” said Bill.

Secondly, by focusing on low TCO. Upon purchase of Qumulo, customers have an all-inclusive software subscription. In addition, unlike other storage platforms, customers get access to all new features, a Qumulo care support contract, and transferable capacity licensing, giving them the freedom to move licensing across hardware platforms or clouds as data strategies change.

Finally, Bill explained that the company’s focus on simplicity delivers customer delight based on not only a great product but also what he calls “the most agile and responsive customer success program in the industry with a rapid release schedule that delivers innovation every two weeks.” Because of this, Bill said the company’s customer satisfaction Net Promoter Score (NPS) has been in the 80s and climbing for the last two years, which is a storage industry high and a direct reflection of Qumulo’s ability to serve customers and solve their challenges.

Unlike many legacy platforms, Bill said Qumulo will not confine data to either the data centre or the public cloud. Qumulo’s file system is uniquely designed for easy integration and migration of data -- from Windows, Mac, and Linux machines and applications -- without disrupting workflows.

Ongoing Partnership with HPE and Future Innovation

To further enhance the benefits that Qumulo is able to provide to its customers, Bill spoke of how the company recently expanded its partnership with Hewlett Packard Enterprise (HPE) to deliver a simpler way to deploy files at scale, with unmatched performance and security.

“We enjoy a long-standing and successful global partnership”, he said, adding that since 2017, the two companies have worked together to offer the world’s leading file data platform to more than 100 countries worldwide. “With a global reach, HPE and Qumulo help manage large-scale, hot/ warm machine, and application data, in emerging workloads for data-intensive use cases such as autonomous vehicle programs, data archiving, medical imaging, video surveillance, and genomic research.”

This enables customers in the Asia Pacific to innovate and compete better with a modern scale-out file system that spans on-premises, hybrid, and cloud environments, designed on purpose-built HPE Apollo Gen 10 and Proliant Gen 10 nodes. It’s also available in a consumption-based offering as part of HPE Greenlake.

 “Our partnership offers organisations within the Asia Pacific region unmatched file data management simplicity by combining Qumulo’s NVMe-optimised data platform software with the powerful innovation in HPE Proliant servers. Enterprises will have access to the latest data services in the Qumulo File Data Platform and the performance of NVMe leveraged in the latest technologies of the HPE DL325 Gen10 Plus,” he continued.

To end the interview, Bill reiterated that file data, such as images, video and digital documents are at the centre of the modern human experience. Yet, it is hard for organisations to manage the massive growth of this data across environments. Most technology solutions are not designed to be agile and elastic; often made to store passive file data. They require IT teams to spend countless hours setting up data stores and information silos with rigid and complicated workflows and they are generally locked in one environment.

“Freeing users and the applications that depend on vast amounts of file data is what Qumulo is all about. As the world continues to digitise everything and as file data becomes an increasingly important part of the entertainment, innovation and human health, Qumulo is at the forefront to clear the path and make it simple to store, manage and create with file data at a massive scale,” he concluded, highlighting Qumulo’s unwavering commitment to deliver continuous innovation that gives enterprises superior management, visibility and security of file data at a massive scale, with radical simplicity.

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