Consumer demand and behaviour has drastically changed in the last couple of months due to the COVID-19 pandemic. Consumers today are not only becoming more knowledgeable in the products they buy but are also more commanding and demanding as to how they get their products and services.
This change in consumer behaviour has resulted in a lot of businesses adopting new business models. With online shopping and services getting stronger demands, businesses needed to ensure they are able to meet the demands of consumers or risk losing potential customers. Be it banks, restaurants or even manufacturers, any form of delay in services provided today could lead to unsatisfied customers.
According to Kip Cole, VP, Tanzu Asia Pacific & Japan, as organisations continue to adapt their business and operational models to the fast-changing economic environment in Southeast Asia, those that are able to continuously innovate faster and more securely can achieve more impactful business outcomes, enabling them to compete more effectively. Research from VMware showed that APAC organisations that adopted a software-led transformation approach were better positioned to weather the impact of business downturns due to their improved delivery of modern applications.
There are three main reasons why businesses want to modernise their applications.
Build new revenue-generating customer experiences – customers dictate the experience and demand better services leaving businesses no choice but to adapt to new changes.
Manage the growing volume of software and vulnerabilities – modern applications demand more computing power and services to run. Legacy applications can slow down updates and also be vulnerable.
Take advantage of innovations offered by the cloud – organisations are now seeing transformation less as a challenge and more as an opportunity to allow them to be more efficient.
“Digital transformation in Southeast Asia is accelerating at a much faster pace compared to Europe and Northern America. The main reason for this is because newer businesses in this region are able to skip a generation in tech, making them more adaptable to tech at a faster pace. And this is reflected in the digital economy of Southeast Asia, whereby it has tripled its value in the last four years and will triple again by 2025”, explained Kip.
Sanjay K.Deshmukh, Vice President & Managing Director, South East Asia and Korea at VMware highlighted how consumers participating in the digital economy continue to drive digital transformation. Echoing what Kip said, the same high expectations for consumers across all industries is driving businesses to build newer applications to deliver that experience.
The only way for businesses to meet the growing demands is by building or modernising their applications. This is where VMware comes in.
Announced at VMworld 2020, there are several new offerings to help customers further accelerate their app and infrastructure modernisation initiatives. VMware vSphere 7 Update 1, VMware vSAN 7 Update 1 and VMware Cloud Foundation 4.1 product releases help streamline customer adoption of Kubernetes and support stateful applications with new developer-ready capabilities and enhance scalability and operations with new features.
The introduction of VMware Tanzu editions – each of which packages capabilities of the Tanzu portfolio into a solution that directly addresses a single, common customer challenge – along with skills training and development initiatives will further enable businesses in the region to embrace the full potential of modern apps and help businesses to respond, adapt and accelerate business growth amidst macroeconomic uncertainties.
This follows the previous editions which were announced in VMworld 2019. In a year’s time, VMware has delivered a comprehensive software stack that enables customers to modernise existing applications and infrastructure and develop new, modern applications. VMware vSphere with Tanzu will provide a simple way for hundreds of thousands of vSphere customers globally to get started with Kubernetes and modernise the 70 million-plus workloads running on vSphere.
“With more than70 million workloads running on vSphere, businesses can now modernise all their applications on Tanzu without worrying about skills as it’s pretty much the same infrastructure with modern capabilities”, explained Sanjay.
With these new releases, businesses will be able to make use of Tanzu in a way that is simpler for them to deploy and add value to the market. Businesses need not worry about the complexity of developing new applications as VMware vSphere with Tanzu will allow businesses to have the best of both worlds – Kubernetes and containerisation when it comes to modernising applications.
“Our customers will be able to run Kubernetes at scale as it’s integrated into the VMware Cloud Foundation. It is the fastest way to get started with Kubernetes. It’s a dream and a real cost-effective solution for businesses”, added Kip.
Interestingly, Kip added that since the announcement of Tanzu at VMworld 2019, it has been a significant growth driver for VMware judging by their financial records. He believes Kubernetes in vSphere will bring customers onboard with VMware capabilities and also see potentially all customers using Tanzu in some form.
Two of VMware’s customers in Southeast Asia that are already getting involved with Tanzu are DBS Bank Singapore and TM Malaysia. Both of these companies are already leveraging Kubernetes in their applications to ensure they are able to develop applications that can cater to the demands of their customers.
“We are seeing a significant shift in the application modernisation world. VMware will capatalise on this as we are in the best position to support them in this journey”, concluded Kip.