Veeam Continues to See Positive Growth in Asia

During VeeamOn 2021, Danny Allan, CTO at Veeam pointed out that they are looking to be the most trusted provider of backup solutions that deliver modern data protection. And it’s no surprise that they are heading in that direction in most markets around the world.

In fact, Veeam moves 242 petabytes of data in 2020 alone to their top three public cloud partners. In 2019, they only 44 petabytes. Data growth is exploding and customers are moving data to the public cloud. Customers don’t want to be locked into the hardware model, which gives them flexibility around recovery. Customers are looking at the hybrid cloud as an opportunity.

“Veeam focuses on modern data protection. This isn’t just backup, but all the complementary capabilities required to provide digital resilience. This includes cloud mobility to move the workloads to the optimal infrastructure, monitoring and analytics to help you be proactive in ensuring service excellence or orchestration and automation to recover and migrate across these dispersed environments and finally, governance and compliance. Veeam provides modern data protection that scales and meets the needs of the market,” said Danny.

And that really was the theme of VeeamOn 2021. For Danny, whether it’s Kubernetes with Kasten, their three cloud products, SaaS or backup for Office 365, which is their fastest-growing product, Veeam wants to stay ahead of their customers and make sure they have the platform and the availabilities that they need.

“We recently just surpassed one million active Veeam Backup and Replication applications. We’re definitely larger than any data protection vendor in the world right now. And this is because we always make sure the software is simple, flexible and reliable,” added Danny.

To find out more about some of the big announcements made at VeeamOn 2021, click here.

Veeam and Asia

In an exclusive with DSA, Shiva Pillay, Senior Vice President of Sales for APJ at Veeam, explained that the ASEAN region saw positive growth despite the challenges brought upon by the pandemic. He pointed out that even businesses and industries that were directly affected by the pandemic were to looking to drive out their digital transformation strategies.

At the same time, competition is also increasing with more players offering solutions in the region. But for Shiva, he feels that Veeam’s critical mass and size across APJ shows a huge influence and presence in the region, which is not visible among their competitors.

“It good to see some noise in the industry. It validates that data protection is something that customers are looking for and something important. It’s very comfortable from where we send on a competitive platform,” said Shiva.

In fact, according to an IDC report, in APJ alone, Veeam has achieved the fastest revenue growth in APJ year on year and are among the top five vendors, other providers and overall market average. Veeam’s acquisition of Kasten recently also shows their intent to provide better data protection for their customers in all areas.

With more businesses moving towards developing apps with Kubernetes, Kasten by Veeam is the leader in Kubernetes backup and disaster recovery. Its solution helps enterprises with data management challenges to confidently run applications on Kubernetes. The Kasten K10, which was heavily promoted as well during Veeam On, is a data management platform purpose-built for Kubernetes that provides enterprise operations teams with an easy-to-use, scalable and secure system for backup/restore, disaster recovery, and application mobility with unparalleled operational simplicity. 

Interestingly, Anthony Spiteri, Senior Global Technologies for Veeam believes that it’s still early adoption for Kubernetes in this part of the world. Which is kind of ironic as Anthony points out that most of APJ are always ready to try on new technologies when it’s available.

“We are lagging a little bit behind North America as well as Western Europe for Kubernetes. But startups and new companies are looking to build their applications with this trend. I think this is where Asia will pick it up. As more companies are born, they need to shift applications into cloud-based SaaS type of modern data platforms. The acquisition puts us in a great place to be able to take advantage of that,” said Anthony.

Having been in Asia for several years, Anthony says that companies take a different approach to technology here. For example, a lot of companies in Southeast Asia and Japan have skipped the virtualisation wave and kept a physical server to keep things going. Anthony feels this is because they prefer to have these handled and looked after by partners and managed service customers.

“Kubernetes is different. It’s a forward innovative thinking platform that is driven by developers. There is a lot of risks involved. It’s a fluid platform and hasn’t really settled from a maturity point of view,” explained Anthony.

The Future for Businesses

“My belief is that cloud platforms will become much more ubiquitous with edge-based computing environments and the workloads running on top of those will be largely container-based,” said Danny when asked how it will be like in the next decade.

While he feels this transformation will take some time, especially with the complexity in building containerised applications, it is possible to see containerised applications running with complete fluidity across the edge from data centres to the cloud by 2030.

Anthony agrees with Danny and believes that with edge computing, there can be a potential Kubernetes cluster on-premises that still needs data local and is generating data that is stored locally. This still needs to be backed up.

“The definition of edge computing has changed. The edge leverages cloud and on-premises computing but it’s consumed in such a way that it’s a whole cloud. So, it doesn’t really matter where the data is created but we want to be the platform that backs up the data no matter where it is and then make it mobile,” commented Anthony.

As such, Shiva believes that Asean businesses will continue to demand better and modern data protection which Veeam hopes to provide for the years to come.

“We’re not driving our solutions to market. We’re driving to help the customers ecosystem and the uniqueness of the region in helping the customers and partners collaborate together and drive great technology,” concluded Shiva.

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