In an announcement last week, Google’s parent company, Alphabet, rebranded its G Suite into Google Workspace, which includes the company’s group of productivity apps such as Gmail, Meet, Calendar, Drive, Docs, Sheets, Slides, Meet, Drive and many more. All of these different tools for communication and collaboration will now be available as a single, unified experience with a few different pricing tiers.
This decision came as Google’s answer to the growing demand for digital services among users during the pandemic and also a solution for its lost ad revenues earlier this year. It seems with Google Workspace, Google is looking to give Microsoft Office 365 a run for its money, offering productivity tools such as Docs, Sheets and Slides and all the other bells and whistles that Google has to offer in one platform.
Those are not the only changes that users can expect. With the new rebranding comes changes to the app logos as well as more options for businesses that wish to subscribe. For instance, there’s the Business Starter and Business Standard plans, which cost US$ 6 and US$ 12 respectively. A new Business Plus option with greater security features will cost US$ 18 per-user per-month, with additional security features and compliance tools like Vault and mobile device management capabilities.
The lower-priced editions are aimed at smaller businesses that are looking to make quick, self-serviced purchases while larger enterprises also have options that fulfil their more complex implementation requirements and also comes with technical assistance.
One of the most interesting features in the new Google Workspace is the changes in Gmail, where users can now chat within their colleagues and collaborate in creating documents in real-time, all in one application. Aside from this, link preview functionality has also been added and users can ‘@’ mention a name to bring up information and suggested actions within a document.
According to this blog, credited to Javier Soltero (VP and GM of Google Workspace), Google Workspace introduces these three major developments:
A new, deeply integrated user experience that helps teams collaborate more effectively, frontline workers stay connected and businesses power new digital customer experiences.
A new brand identity that reflects our ambitious product vision and the way our products work together.
New ways to get started with solutions tailored to the unique needs of our broad range of customers.
“10 years ago, when many of our products were first developed, they were created as individual apps that solved distinct challenges—like a better email with Gmail, or a new way for individuals to collaborate together with Docs. Over time, our products have become more integrated, so much so that the lines between our apps have started to disappear”, said Javier.
“Our new Google Workspace brand reflects this more connected, helpful and flexible experience and our icons will reflect the same. In the coming weeks, you will see new four-colour icons for Gmail, Drive, Calendar, Meet and our collaborative content creation tools like Docs, Sheets and Slides that are part of the same family. They represent our commitment to building integrated communication and collaboration experiences for everyone, all with helpfulness from Google”.