Dell Technologies Launches Project APEX to Accelerate as-a-Service Strategy

One of the biggest tech conferences in the world, Dell Technologies World switched to a virtual event this year due to the COVID-19 pandemic. This provided the opportunity for tech enthusiasts all over the world to participate in the virtual event.
While organisations continue to find innovations to improve their businesses, many are also looking to bring the whole cloud experience on-premises to enjoy the same flexibility and agility they can get in public clouds.
Thus, Dell Technologies, the leader in cloud IT infrastructure, expands its as-a-Service capabilities with Project APEX to simplify how customers and partners access Dell technologies on-demand, across storage, servers, networking, hyper-converged infrastructure, PCs and broader solutions.
Project APEX will unify the company’s as-a-Service and cloud strategies, technology offerings and go-to-market efforts. Businesses will have a consistent as-a-Service experience wherever they run workloads including on-premises, edge locations and public clouds.
In a media session with APAC Journalists, Sam Grocott, Senior Vice President, Product Marketing for Dell Technologies said Project APEX will deliver the industry’s simplest and most flexible as-a-Service experience for customers.


Dell Technologies as-a-Service and Cloud Advancements
The new Dell Technologies Cloud Console will provide the foundation for Project APEX and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service journey. Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs. With a few clicks, customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.


According to Sam, compared to other tech vendors, Project APEX offers a breadth of solutions that no other company can compete with. This includes bringing together all the VMware solutions. He added the simplicity and ease of use of Project APEX plus the flexibility offered to customers allow them to pick and choose what they want, the way they want it. The consistent operation experience combined with VMware also provides an unparalleled capability to users and is a differentiator compared to any others available.
Available in the first half of next year, Dell Technologies Storage-as-a-Service (STaaS) is an on-premises, as-a-Service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. STaaS is designed for OPEX transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.

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