If you follow Tech Financials, you will know that a swathe of modern storage companies has successfully raised massive rounds of financing and amassed significant company valuations. While we may not always agree that the financial markets make successful business predictions (look at the Softbank-WeWork saga), the truth is that when an entire market segment gets continued interest from the money men, there is usually good reason for that being so.
In the case of this new swathe of storage vendors, the interest and financial backing that continues to support these companies come from the part that modern and disruptive storage technology plays in companies’ digital transformation.
Digital transformation is a wide-ranging term, but invariably the process involves huge amounts of data.
Whether it is real-time analysis of customer activity, leveraging IoT and autonomous vehicles, automating and digitising legacy processes, using Artificial Intelligence (AI) across your business or finding ways to use Augmented Reality (AR), each of these technologies is data intensive.
The typical CEOs never get too involved in understanding storage arrays, but those same CEOs are trying to drive the agenda when it comes to technologies like AI and AR.
If a company is discussing how to leverage AI or AR into its business and the CIO starts to raise storage and the importance of IOPS and latency, it is unlikely to get “the ear” of the other executives. However, the irony is that these “sexy” new technologies are more dependent than ever on the storage that the company invests in.
For the CIOs trying to make this point, they need to position storage in a way the business understands. For example:
Amazon has shown estimates that every 100 milliseconds of latency leads to a 1% decrease in sales.
Shopzilla improved page load times by 5 seconds which in turn led to a 7% increase in sales.
Modern transformative businesses process more data at faster speeds, and this trend continues. It doesn’t stand still – as the data volumes increase, the underlying storage needs to be scalable. This doesn’t just mean increasing capacity (scale-up); it also means increasing performance (scale-out). As your business transforms and the volume and complexity of data you deal with escalates, IT needs to ensure the business understand the following equation:
Increased Customers + Non-scalable storage = Reduced Customer Satisfaction.
The investment required to create storage that makes a difference is significant. We see “new kids on the block” in terms of storage startups, but we also see established companies investing in the storage space and are starting to impact and disrupt.
Companies like Huawei are addressing these issues head-on, investing in technology to enhance flash-based arrays specifically to serve the purpose of supporting data-driven activities that are the essence of the digital age. Those that manage storage understand that simply putting flash disks into a traditional array doesn’t cut it.
If you need to provide stable, predictable, super-fast storage for digital age applications like algorithmic trading where a few milliseconds of latency could cost you millions of dollars, fraud detection or real-time booking systems, then your storage systems need to be designed from the ground up for the demands of these kinds of use cases.
Huawei OceanStor Dorado V6 all-flash enterprise storage system is an example of how next-gen, high-performing storage is being designed to meet the demands of the data-driven era.
Whether or not you want to delve deeper into the explanations of these technologies, here’s the bottom line for your business.
The investment and R&D that companies like Huawei put into these high-performance arrays mean, for example, the difference between a sale and a lost customer at an online checkout – no matter how high your transaction volume spikes.
In fact, based on a technical review conducted by analyst firm ESG, over the course of five years, businesses can achieve up to 78% lower TCO with the OceanStor Dorado V6 compared to a hybrid storage array. These savings essentially come in the form of lower hardware, software, cooling and power consumption costs (by up to 75%), as well as maintenance/support contracts (by up to 84%).
You can download the full ESG technical review for the OceanStor Dorado V6 by clicking here.