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Understand Your Data Lifecycle to Reap the Rewards of Data

What do businesses want to do with data these days? Everything, basically.

Every business aspires to become “data-driven”, which means that they expect to make every strategic decision based on data analysis and interpretation. They want to be able to use data to understand what happened in the past, predict what’s going to happen in the future and use that insight to provide better strategies and decision-making going forward.

For instance, you decide to use data from social media and enrich it with other forms of information that you have, let’s say about your customers and products. Then, you (figuratively) blend all the data to provide reports and dashboards to give you an idea of where you’re at right now and how you’re doing against your KPI. You feed the data into your machine learning models to make predictions that will help you decide your next steps, for example, whether you should provide different products or offers to customers. And then, boom! Success!

That sounds simple enough, however, there isn’t a magic pill that’s going to make it all happen in an instant. There is a lot of hard work that goes on behind the scenes to make all this possible. Before you are able to reap the many rewards of data, you have to make sure that you have a complete understanding and control of your data throughout its lifecycle, from creation to deletion.

Good News and Bad News – Data Is Everywhere
The biggest problem that many modern businesses are facing is that their data is spread all over the place – on-premises, in a private cloud or a number of different public clouds. With conventional IT solutions, that also means that data management is also dispersed across these different environments. With data growing exponentially, this brings challenges across the entire data lifecycle, such as in terms of data ingestion, integration and accuracy.

This makes it impossible for them to share data, collaborate or know exactly what data they have across the organisation. They can’t have full visibility into ALL of their data to make complete and informed decisions. It’s like trying to solve a jigsaw puzzle with vital pieces missing.

A business that is truly data-driven has to be able to manage data centrally, as a single entity or environment – regardless of its size, type or format, whether the data is in motion or at rest, no matter where it resides (on-premises or on hybrid multi-cloud). This will allow the business to work with any data source, from typical transactional systems to events data or social media and even real-time streaming edge data from the Internet of Things.

Managing the Full Data Lifecycle
Cloudera gives you this ability. Cloudera Data Platform provides an environment that can manage and secure your entire data lifecycle in any cloud or data centre, enabling this vital “continuum”.

So, whether you’re collecting, enriching, reporting, serving or predicting with data, anywhere, on any cloud, Cloudera ensures that you’re only dealing with a single, shared experience for security, governance, lineage, management and automation – in short, all the vital ingredients for data success.

To find out how Cloudera can help you connect the data lifecycle from anywhere in the enterprise to make core business decisions, click here.

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