Online Wait Times Are a Symptom of Old Storage

Remember when we could first stream videos online? While it was exciting initially, it soon became annoying whenever we had to wait for the videos to buffer and play continuously without any jerks and cuts. Today, the underlying infrastructure and network speeds have improved so much that we don’t really wait that long for videos to load and any hiccup in the level of service, quality or connection becomes more noticeable (and exasperating) than ever before.

We are now in the age of the user experience, where user/consumer demands are top priority and businesses have to put a greater emphasis on delivering simple, immediate, and individualised experiences for users. According to a study by McKinsey, “Across sectors, satisfied customers spend more, exhibit deeper loyalty to companies, and create conditions that allow companies to have lower costs and higher levels of employee engagement.”

Delivering services with improved reliability, speed and agility are important factors towards achieving this goal. However, what businesses need to remember is that when we talk about “users”, it is not just customers but their workforce as well. Especially now that remote working has become part of the “new normal” and employees are no longer located in centralised offices, the ability to empower them with technology that allows them to work and innovate quickly instead of becoming a stumbling block that holds them back – is vital.

For instance, imagine a team of employees having to wait (by today’s standards) a long time every single day during peak hours trying to access files in corporate shared folders or even database applications – time which could be spent doing more productive tasks. Just like slow-loading video occurrences, this bottleneck in performance feels ever more out of place in today’s digital age where speed is of the essence.

In many cases, the problem lies in legacy IT infrastructure, which was never designed to meet modern data- and user-centric requirements. If you look even closer, improving the productivity and efficiency of IT infrastructures often comes down to addressing storage performance issues because that is where the data and applications lie.

Upgrading storage is no longer just about getting more and more capacity and IOPS. Businesses that want to digitally transform (successfully), need a modern storage infrastructure that can provide the necessary reliability and scalability while ensuring optimal application performance in the data centre, the cloud and even the edge.

As a leader in the enterprise, IT infrastructure space, the latest Dell EMC PowerStore storage appliances by Dell Technologies were designed to eliminate these niggling problems that stand in the way of business innovation. Dell EMC PowerStore is built from the ground up with next-generation storage technology to empower businesses with the future of storage, with a data-centric, intelligent, and adaptable infrastructure that transforms and mobilises both traditional and modern workloads.

Let online wait times – be it for your customers or employees – become a thing of the past. Find out how Dell EMC PowerStore can transform your existing infrastructure with superior performance, starting with your storage.

Click here for more info.

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