Badly Managed Data Equals More Business Downtime

The amount of data generated continues to increase tremendously daily. Today, organisations rely heavily on data-driven analytics to get more insights for their business. Whether it’s customer shopping habits and preferences or even customer demographics, every bit of data received gives an opportunity for organisations to improve their business.

With that said, there are over 2.5 quintillion bytes of data generated every day. Imagine how organisations are going to be able to manage all this data, and where are they going to store them. More importantly, can organisations cope with the increased data output? Can their applications and workloads support the high volume of data traffic?

We have read about many companies facing downtime simply because they were unable to cope with high data traffic at their end. Be it large enterprises or SMEs, when there is heavy data flow and your organisation is not able to manage it, you are likely to end up having severe downtime issues.

The problem with downtime is that your customers may not have the patience to wait for your systems to come back up online again. In other words, if you do not have business continuity, customers will opt to go to your competitor, which, in turn, results in financial losses for your organisation.

According to Veeam’s Cloud Data Management Report, lost data from mission-critical application downtime costs organisations US$102,450 per hour on average. Be it scheduled or unscheduled downtime, your company could face huge losses. Also, the negative publicity garnered from customers may also affect your reputation.

Organisations dread lengthy data recovery. Data that is poorly managed and backed up would mean spending a long time getting all the information back when the situation calls for it. To make matters worse, if you lose large chunks of your data due to an incident like a ransomware attack, you’re going to end up spending a lot more as well in getting it back up and running.

In today’s data-driven era, business continuity is essential. This is especially true as enterprise data and applications are increasingly dispersed across on-prem and multi-cloud environments. In a survey conducted last year, Gartner found that 81% of organisations that are using the public cloud are working with two or more providers. Without the right strategy and tools, maintaining control over all that data could be a nightmare.

So, what can organisations do to better manage their data and avoid downtime?

The most efficient way of doing this is via a cloud data management platform.

Having a reliable cloud data management platform allows organisations to evolve the way they manage data by making it smarter and more self-governing. It ensures data is available across any application or cloud infrastructure anytime and protects data across a multi-cloud environment.

In addition, it allows organisations to deliver simple, flexible and reliable backup and recovery of all data from a single platform by leveraging the environments needed, without constraints on data mobility. More importantly, it reuses existing backup data to pursue new opportunities with no extra cost.

Veeam enables organisations to achieve unparalleled data availability, visibility, automation and governance across data centres, at the edge and in the cloud. If you’re looking to manage your data properly and significantly reduce business downtime, check out Veeam’s Cloud Data Management here.

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