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Zerto - Beyond just business

This week, we got hold of Zerto's Managing Director in Asia Pacific and Japan, Andrew Martin, to find out a bit more about the product launch last week, and also plans for expanding in Asia. 

This will be the first year Zerto runs ZertoCON and it'll be taking place late May in the US. So far it's looking promising and the lineup of speakers are impressive. Naturally the the Asian market is looking on jealously and hoping to join in the fun. Although Andrew believes it's appropriate to start in the US, because that is where Zerto's momentum is furthest along, he assures that the Asian market will have their chance with other events. Despite that, he's hopeful that partners and users from Asia will visit Boston for the conference. 

"We are not quite ready to try for a ZertoCON in Asia Pacific." he said. "It is a little too early for us in our “Asia Zerto Journey”. We started building the team last year and continue to expand this year. We will finish up 2016 with close to 30 people across Asia, right now we have 20 spread across Australia, China, Japan, India and South East Asia. That said, its early days and whilst our business is expanding quickly I don’t feel our eco system in Asia is large enough to sustain an event like ZertoCON just yet. In addition, for most Asian people, it will still involve significant travel wherever we decided to host it." 
 
Andrew believes that Asia is a market where solid business is built on trusting relationships and partnerships. He said Zerto's approach in Asia is for both clients and partners to have the chance to meet local team members. "What we are doing instead this year is an Asia wide road show made up of several smaller events that are running across thirteen cities including Beijing, Tokyo, Hong Kong, Sydney and Mumbai. This roadshow which is themed around “data centers without walls” will enable our customers, partners or anyone else interested in finding out more about Zerto to visit us at a location near to them."

It seems that Zerto as a company isn't only focusing on explanding their business, but also expanding minds. With the start of "I'm not a booth babe" campaign in 2014, they seem to be looking to change the industry by creating initiatives within society. We've seen the tech industry dominated by male in Asia, we wanted to know whether Zerto might be looking to give equality a boost to the industry within Asia. Andrew agrees that this is the way forward. 

"Without wanting to sound arrogant, I come from a country (UK) where equality is a big thing and very largely ingrained in the work place and beyond. I can’t control what happens outside of Zerto, but in APJ I can say that gender makes no difference in any part of our hiring plans or employee development.  I believe that culture and belief runs through Zerto Globally; with that said, if you look at the profile of the team in Asia it is very clearly male dominated. I think that is a reflection on the IT industry as whole in Asia.
 
"When we run recruitment campaigns, which currently is nearly all of the time, we tend to find the vast majority of resumes we receive are from men. To that end I would say there is work to do to encourage equality in the IT industry across Asia. If you look at Malaysia as an example there have been encouraging signs with IBM and HPe appointing female country managers, and tech based government organisations like MDeC and MAGIC having females CEOs. It’s something to think about and I actually like the idea, so maybe we will come up with some “supporting women in IT initiatives” for ourselves in Asia – watch this space!"

Speaking of watching future spaces, we were curious about the new product launch earlier this month. Zerto released Zerto Virtual Replication version 4.5 for general use last week. According to Zerto, the Journal File Level Recovery feature "enables the restoration of any file from a point in time just seconds before a deletion, virus, or data corruption occurred", reducing the impact of data loss during data restoration. Traditional recovery methods only allow file system objects to be restored from nightly, infrequent backups, which results in significant data loss and subsequent rework of lost materials. Over at DSA editorial we had questions about this system taking up more disk space. Andrew explained "You would think that keeping every change to every piece of data for a period of say two weeks would require a lot of storage on the secondary site. However, Zerto has a couple of features which means that this is not the case."

"Firstly, we only replicate changed data at block level; this means if a large file changes Zerto only replicates the blocks within that file that have changed, we are not replicating every complete version of that piece of data. We then store that in an indexed journal which keeps a map of the history of the data, and from all these tiny blocks we put into the journal we can instantly rebuild any piece of data to any point in time. Sometimes the extra storage needed to keep two weeks of any point in time recovery data is as little as twenty per cent."
 
Finally, we tried to dig (for the benefit of you, our readers of course!) for some information about potential things in the pipeline we can look forward to, but he remained tight lipped. "It's no secret that our vision is about enterprise work load mobility, the ability to move workloads between any hypervisor and any cloud. Today we support simple and application aware and consistent movement or workloads and data between VMware, HyperV and AWS along with hundreds of specialist DRaaS providers. It would be a safe bet to expect more hypervisors and public clouds to be added to this list."

Well, we didn't get a juicy scoop, but we certainly had a better look at the company's vision, and we do hope they could continue shaking things up in the region. 

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