Rubrik announced a breakthrough expansion of its product portfolio, extending its scale-out software fabric to deliver data protection for cloud-native applications operating in AWS and Microsoft Azure. Rubrik is a leader in defining the large, emerging market for Cloud Data Management, delivering a solution that enables organisations to recover, administer, and secure data across public and private clouds.

According to IDC, over 80 percent of IT organisations will be committed to hybrid cloud architectures by the end of this year. As enterprises shift applications to the cloud, the demand for a cloud-scale data management platform is paramount to protect and manage data born in the cloud. Rubrik Cloud Data Management is utilised on-premises through plug-and-play appliances and at the edge with software appliances (Rubrik Edge).

Rubrik Powers Data Management for Applications Running on AWS and Microsoft Azure

For cloud-native applications, Rubrik orchestrates all crucial data management functions -- including backup and recovery, replication and disaster recovery, archival, copy data management, search, and analytics. By extending Rubrik Cloud Data Management software fabric to run on public cloud providers, enterprises can:

• Get up and running in minutes by utilising Rubrik as a software instance on AWS and Azure. Protect cloud applications, deliver inter- and intra-cloud replication (Azure to AWS, across AWS regions, across Azure regions), bi-directional replication between cloud and on-prem, cloud data archival, and more.

• Avoid cloud vendor lock-in by easily shifting data from public cloud to public cloud to optimise application service quality.

• Achieve unprecedented management simplicity by using the same consumer-grade HTML5 interface to manage applications on-premises, at the edge, and in the cloud.

• Start small and scale-out easily by growing the Rubrik cluster in lock-step with cloud data growth. All data is indexed and efficiently kept in a single, scale-out repository while offering data resiliency.

• Instantly locate and deliver application-consistent recoveries for data born in the cloud, including files, folders, filesets, VM, and database instances (e.g., Windows, Linux, SQL databases).  

• Provide actionable insights with rich visual reporting. Rubrik Envision enables enterprises to create, customise, and share platform analytics on consumption, compliance, and more, across a multi-cloud environment.

According to Bipul Sinha, Co-Founder and CEO at Rubrik, "To successfully operate in a multi-cloud world, enterprises require a backup and data management solution that frees their data from the underlying infrastructure. Rubrik encapsulates all data with rich services -- policy, security, automation, access control, compliance, and search -- to achieve ultimate workload and data portability across any environment. With this monumental release, enterprises can instantly access data within a hybrid cloud environment to deliver best-in-class customer experiences, streamline operations, and prepare for future innovations."