Note from DSA Editor: Around this time last year, we reported on the demise of Violin Memory when the company filed a voluntary petition for reorganisation (read: bankruptcy) which led to a restructuring deal with VM Bidco LLC. In all honesty, we thought we’d never hear Violin’s name again as they slowly fade into obscurity. But indeed, we have been proven wrong as the company that started out as one of the pioneers in the all-flash array market is now making a resurgence as Violin Systems.
Violin CEO Ebrahim Abbasi commented on their comeback in an interview a few months ago, “We came out of the reorganisation as a debt-free, fully-funded company. And I’m happy to report that we are cashflow positive for the first time in the history of the company.” He continued, “There are three changes that our customers should be expecting. One is we will be living within our means. [Secondly,] we want to invest in technology and we want to be humble, bold and focused. We cannot be everything to everyone, so we’re going to be focusing on where our strengths are.” Abassi is convinced that Violin has sorted out all the kinks and they’re set to turn a profit by 2019.
It seems they have learned a lot from their previous failures and it would be interesting to see how they fare in the flash space that has become even more competitive, or once the dust settles, if they would even be irresistible enough to be acquired by one of the storage giants. We know we've said this before, but they have more than proven themselves from a hardware standpoint.
The following press release details Violin Systems’ new acquisition and deployment models:
Violin® Systems LLC announced a multi-pronged sales strategy that offers the flexibility that enterprises need to achieve the greatest data center efficiencies.
With the Violin Flash Storage Platform™, enterprises can transition from legacy storage solutions to enterprise-class all-flash storage to achieve favorable CAPEX and OPEX scenarios. Enterprises looking to simplify their storage, data center and business economics can further take advantage of moving to the Violin Flash Storage Platform through their preferred method of acquisition and deployment. With that, customers can now leverage flash to drive faster application performance in a smaller footprint and with reduced power consumption for a cost lower than the traditional HDD arrays or hybrid arrays either by purchasing the Violin Flash Storage Platform directly through the company; through a set monthly acquisition fee from Violin's leasing partner; or via a cost-flexible, subscription model for as low as a 1 cent per gigabyte per month. The new Violin subscription program provides enterprise users with on-premise protection and unbeatable speed at cloud economics. This low price includes Violin's Gold Support.
"Enterprises today are looking for cloud economics of their data center even when moving their infrastructure to the cloud doesn't fit their corporate goals," said George Crump, Storage Switzerland. "By offering traditional acquisition models of purchase and lease in conjunction with subscription-based pricing, Violin is making deployment of its Flash Storage Platform easier and more affordable to a wider group of customers. This approach not only provides enterprises with the opportunity to upgrade to a flash-based storage infrastructure but offers them the opportunity to do so within the financial restrictions often placed upon them by C-level officers."
Standard buying options include both outright purchase and pay-as-you-grow offerings with smaller upfront fee and additional capacity invoiced over time. Lease options are available after qualification from Violin's preferred financial partners. Violin's subscription model allows organizations to pay on a monthly basis for storage used. All options include support, installation and optimization as part of the purchase price.
The Violin Flash Storage Platform features a vertically integrated design of software, firmware and hardware to enable the transition of storage from legacy solution to all-flash, helping 21st Century businesses achieve high throughput and lower latency without the need to overprovision hardware or using software to mitigate performance issues. Whether organizations need improved performance, primary storage or additional capacity, the Violin Storage Platform provides the ability to support growth, improve efficiency and manageability, and deliver consistent and predictable service levels without breaking the IT budget.
Included in Violin's go-to-market approach of multiple sales avenues are:
Flash Storage Platform 7700 –scale-up modular primary storage at the cost of enterprise disk that features 1 million IOPs at 1 ms latency and up to 1.4 PB effective storage capacity in a single name space
Flash Storage Platform 7650 – extreme performance, 140TB all-flash storage with 1 million IOPs at less than 150µsec latency
Flash Storage Platform 7450 – high-performance, 140TB all-flash primary storage that provides half a petabyte of effective capacity in only a 3U unit
Flash Storage Platform 7600 – high performance, 70TB all-flash storage with 1 million IOPs at less than 200µsec latency
Flash Storage Platform 7300 – primary storage for multiple, mixed workloads with up to 70TB raw capacity in more than 1 million sustained IOPs
"Companies continue to try to balance their capacity, performance and cost needs in the data center by making ad hoc decisions that don't always correspond with best solutions for their particular use cases," said Ebrahim Abbasi, Violin Systems' CEO and president. "The value enterprises get from their data center should not be simply be limited by their inability to leverage better technology. By providing a wide variety of acquisition and deployment options, we are able to offer enterprises with the flexibility they need to achieve superior CAPEX and OPEX opportunities through the implementation of Violin Flash Storage Platform."