Felicia Hu, Communications Manager, Asia Pacific
Data&StorageAsean: How did you get into this part of the industry? Was it an intentional decision?
Felicia: A year ago, I decided to take a leap of faith and enter the technology world. Having spent the last ten years working with consumer lifestyle brands and healthcare communications, data analytics technology has been a brand new, but exciting experience for me.
My main driver for moving forward from B2C work was that I wanted to try something new, and what better than a company like Tableau in a disruptive industry like data analytics and visualisation.
Fast-forward a year, it has been a really interesting and enriching journey. From looking up basic industry terms (like “business intelligence”) to extensive research and study on the brand, industry, and competitors, I have pressed on and learnt so much in such a short time.
Working for Tableau has enabled me to see just how meaningful technology can be in today’s digitised universe and how big data is truly transforming people – young and old, communities, businesses, and industries. I am now an evangelist of Tableau’s mission – to help people see and understand data – definitely a key inspiration behind my newfound passion for the industry!
Data&StorageAsean: Has there been any ‘resistance’ being a woman in a relatively male-dominated industry?
Felicia: I have been fortunate to be surrounded by many women throughout my Marketing and Communications career. That said, even as a technology company, Tableau has a diverse proportion of employees across both genders.
With different skills to offer, every individual at Tableau has a role to play in company diversity and growth. There is a lot I am learning from both my male colleagues in research and development and my female colleagues in sales, for example. Instead of resistance, I think our company’s diversity has been more of a catalyst to accomplish greater things!
Data&StorageAsean: What drives you and keeps you motivated day-to-day?
Felicia: In my role as a communicator, I am focused on spearheading new and wide earned coverage opportunities for my brand. However, as a relatively new player in the technology space, I am motivated to interact with real life customers and understand how our software has brought positive impact to their businesses or lives.
Tableau’s focus on simplicity and visual aesthetics brings delight to our customers as we make it easy for them to get answers from their data. It is this, along with the objective of securing communication opportunities, that keeps me going strong.
Data&StorageAsean: Is there a role model in the industry that you look up to?
Felicia: Within the Advertising, Marketing, and Communications industry, I have always looked up to pioneers, such as the founders of Ogilvy & Mather, who talk about really reaching out to consumers in the most meaningful way possible.
Although technology can be daunting, I love how we work together as a team at Tableau to reach out to consumers with the same insight and motivation as some of the world’s greatest Marketers.
On the whole, the entire Marketing and Tableau Asia Pacific team is an extremely supportive bunch. In my initial months here, my leaders and colleagues have been very helpful, enabling me to get up to speed quickly. They’ve all been my mentors in a way!
Within Tableau, the culture is really exciting and open, with honest and happy teams that make the workplace feel like home.
Data&StorageAsean: Would you have any advice for someone keen in joining the industry (what to look out for, things to note within the industry, etc.)?
Felicia: On hindsight, my biggest takeaway is to not assume that things will operationalise naturally within an organisation, especially one that is in a relatively new, ever-evolving industry. In any new industry, company, or role, there are still many work processes to smoothen out and that is the value that every new employee can bring.
While there are challenges with joining new technology brands and industries, it is invigorating to work with a product that can change people’s lives. In this increasingly connected world, people need data analytics and visualisation to collaborate on decision making. Such collaboration is also welcome in the technology world and an asset to bring into the industry.
Finally, it is essential to derive real meaning from the work we do. With supportive colleagues and leaders that work hard to make Tableau’s vision a reality, I am glad I made the decision to enter the industry. I am also excited for what our company can achieve and the good that our product can bring to people and customers from all walks of life.