The primary selling point of flash enterprise arrays is speed. It’s a technology which amongst other things eliminates seek times associated with traditional disk resulting in remarkable performance capabilities which in turn leads to faster application performance.
In a way flash storage arrays are like the Ferrari’s of enterprise storage, with one big difference - cost.
The buy in for a Pure Storage array is surprisingly reasonable, nothing like a Ferrari sticker price. Even more important are the “running” costs. If you buy the right enterprise flash array, far from paying Ferrari like running costs, you are actually going to make significant savings as compared to a traditional flash array.
A visit to the total cost of ownership calculator on the Pure web site will help you see what I mean. Implementing the right flash array will lead to clear cost savings meaning an investment in Flash will not only boost performance but will significantly reduce your storage spend over a 5 year period.
Pure is one of a new breed of all flash array vendors that built their technology from the ground up to take advantage of what flash is and what it can deliver. This is important as the Pure offering was engineered on purpose to deliver on every promise of flash and cost savings are high up on that list.
Let’s look as some of the quantifiable ways a well-designed all flash array can save your company money.
Footprint – We can squeeze more flash capacity into a smaller footprint saving you rack-space expense.
Primary Deduplication – The inherent performance of flash means that we don’t have to spend cycles tiering data. Instead we can focus on developing more relevant technology like primary deduplication enabling users to maximise capacity.
Energy Savings – Flash doesn’t spin; requires less cooling than disk and hence draws significantly less energy.
In-built software capability – At Pure we feel that storage functionality should be included in your storage management software at no cost. If you need to use a specific function such as replication we provide it in the OS as standard with no extra license fees. And because it is native in the OS, performance is better than add-on software.
Management – Storage Administrators can focus on delivering QoS rather than engaging in tweaking practises such as short stroking. With a Pure array the storage administrator proactively delivers application performance rather than spending time working out ways to reconfigure to compensate for inherent bottlenecks.
Ongoing Price of Flash – The price of flash is only going one way, which means that in addition to the Total Cost of Ownership savings that you will realise, the ongoing cost of incremental capacity is very likely to reduce over time.
The founders of Pure Storage have been very far sighted in their vision. They realised that the contradicted demands of the modern datacentre for efficiency and increasing application performance can only be met by changing the fundamental building blocks of storage. At Pure we believe in a future where every enterprise us running all flash in the datacentre. The trends we see today are proving us right.
To be clear performance demands will always be a critical driver when investing in new storage. But cost savings and efficiency are the reasons why Flash will become the enterprise storage of choice in the long term.