DSA was privileged to catch up with Matthew Hurford, CTO of NetApp when he was in Singapore recently. It was an opportune time to talk about NetApp’s collaborative efforts with Veeam.
Matthew explains that the synergy between the two company’s cultures is what makes the collaboration work.
“NetApp and Veeam are both disrupters in their various markets. I think NetApp has taken a very different approach to data management, about doing things differently and doing things simply by helping customers manage and control data. And I think Veeam has taken a very different approach around back up and availability of data and that’s why we work so well together”, he shared.
NetApp can also sell all of Veeam products without limitations. This is done to make it simple for their customers confirmed Matthew, to combine a data management solution and a best of breed solution for protecting their data asset. The Veeam Availability Suite with E series for HCI platforms is already available and in the near future, it will be available on all ONTAP platforms as well.
Sharing on how important it is for their customers to be able to raise a single PO in order to purchase products from either Veeam or NetApp, Matt says “Customers don’t want to increase risk in their environment. They want to make sure that when they are buying a solution where data is their most important asset, then A, they have a platform they can run it on and B, they got a best of breed platform they can protect it with.”
In todays environment, the enterprise is always looking for agility. Matt believes this is due to how competitive the market has become. “People need to do things faster and with the digital economy, data is foundational in what they are trying to achieve. This partnership provides the best of breed acceleration and agility in data management platforms in running at the edge, to the core, to the cloud with NetApp. I think what Veeam adds with the Availability suite is then to protect data on any of those platforms at any time.”
More and more we see infrastructure and architecture moving to the cloud. Matt sees this as the writing on the wall.
“NetApp had its hyper-growth period with the growth of the virtualised environment and where NetApp and Veeam work very well in taking to the VMware environment. The next stage of growth is going to be in the cloud.”
He went on to explain how product announcements and a lot of their products are going to be in the cloud.
“NetApp is now running native in Amazon, Azure and Google. Which is fantastic. And Veeam partnership enables us to protect those assets whether they are running hardware defined architectures inside their private cloud, or whether they are using software defined architectures inside the public cloud, Veeam is there with NetApp to protect those assets.”
For the full video interview, please click this link.