Adam Bowen, Strategic Advisor in the office of the CTO, Delphix
Data&StorageAsean: Why is managing data through its life-cycle becoming so important?
Adam Bowen: I believe managing the data lifecycle has always been important to companies, but with the advent of the data economy, it has now become imperative. Data is no longer "something we collect," it is the very currency of the economy. Just like monetary currency, we have to ensure that our data remains valid, safe, and retains integrity.
Data&StorageAsean: Is the term data life-cycle management just a glorified name for archiving?
Adam Bowen: Not at all. Data archiving is merely the tail end of the lifecycle. Proper lifecycle management begins before data is ever created with plans on how to design it, receive it, protect it, store it, leverage it, distribute it to different stakeholders, measure it, refine it, and so forth.
Data&StorageAsean: With cloud, mobility and data driven business are the challenges of data life-cycle management becoming more complex?
Adam Bowen: Absolutely. Not only is the demand for more data exponentially growing, but so is the demand for that data to be available in more places and used by more people. This demand increases the burden on the already overburdened operations within an organization, which has to respond to that demand while dealing with the increased cost, complexity, and risk. The core problem is not data, or even demand for data, but instead the data friction caused when constraints on data prevent people from meeting the ever-growing demands of the business.
Data&StorageAsean: With the amount of data we now create, how do businesses decide which data to manage?
Adam Bowen: IDC forecasts that, in 2025, the total amount of data will reach 163 zettabytes. Simply put, businesses cannot rely on humans to decide which data to manage, leverage, retain, or discard. Businesses will have to adopt forward-thinking approaches such as Machine Learning in order to allow technology to make those decisions for them. Businesses must transition from the old model of data analysts to data machine engineers who know who to apply their business logic in a manner that can be leveraged by computers that can apply that logic millions of times a second, and adaptively learn.
Data&StorageAsean: Is there anything unique about your Data Life-cycle Management solutions?
Adam Bowen: At Delphix, we believe the data lifecycle is the most important lifecycle a business can have, and that data friction is killing innovation. When innovation dies, the rest of the company cannot prosper. That is why we pioneered the DataOps approach to combat and eliminate data friction.
DataOps is the alignment of people, process, and technology to enable the rapid, automated, and secure management of data. Its goal is to improve outcomes by bringing together those that need data with those that provide it, eliminating friction throughout the data lifecycle.
The Delphix Dynamic Data Platform provides our customers the ability to virtualize, manage and secure data through an integrated platform, as opposed to using disparate tools or time-consuming manual processes. The unique capability of the platform is the ability to offer up data pods - personalized virtual data environments to data consumers (those who need the data, like developers or analysts) for faster application development, cloud migration and governance projects. The Dynamic Data Platform enables all of the capabilities while automatically enforcing data governance, retention, and archiving rules that operations need to have in place to protect the business.