Paul Zeiter, President, Zerto
Paul Zeiter, President at Zerto and 25 year veteran of IT storage and software sales, gave an exclusive interview with DSA today on Zerto’s plans for the future, latest offerings and also his views on market strategy in the next few years.
Paul is currently travelling through Asia and meeting partners and their teams in China, Hong Kong and India on this trip. He is here reviewing the company’s market traction and investments as well as looking into what can be done to increase adoption rates in those countries.
“We are seeing product adoption across the region and the traction in the countries I am visiting is really impressive. We see this as a long term initiative and we intend to continue investing into all of these countries through 2017 and 2018".
He attributes the company’s success in these countries to the way we live today. He describes it as an ‘always ON world’. Where there is little or no tolerance for data not being available; be it in healthcare, retail, e-commerce or even financial institutions; losing time with your data or applications for any period of time, will be very costly to your business.
With the APJ region being highly prone to natural disasters, or the increasing ransomware threats occurring worldwide, or even other unforeseeable reasons where enterprises can be left stranded with no access to their data, Zerto is able to help the enterprise recover quickly and reduce the cost due to outages or data loss to a minimum.
Traditional Recovery Point Objectives (RPO) takes anywhere between 15 minutes or more and Recovery Time Objectives (RTO) can take days or maybe weeks to get back up again.
“If you think about that type of data loss, and the time it would take you to get your applications and data back up and going again, in today’s environment, that’s no longer acceptable”, Paul points out.
Being disrupters in business recovery and resiliency for virtualised environments, Zerto is able to cut the time down from having lost the data to being online again, to only a few seconds, in both RPO and RTO points.
Paul explains that being the industry leaders, they managed to guess right about how data storage would evolve.
“No technologies within the business resiliency space were purpose built for virtualised environments and that’s what we set out to do. We bring a lot of experience in business continuity and resiliency and identified long ago to focus on virtualised space and in doing that were able to bring a product to market that’s sometimes, it’s good to guess right, if you will, that the market will be highly virtualised and that customers will be running their critical applications and have critical data in virtualised environments.”
In Asian markets, Paul says, they see a lot of adoption to the cloud and is significant to what they bring to the table. Being able to protect customers’ data on private cloud, as well as public cloud (if the customers so chooses) such as Microsoft Azure or AWS, Zerto technology allows the customer a host of various options to move data to different cloud options seamlessly and without disruption.
“What we’re seeing in today’s world is that enterprise customers are putting less and less investments into their own data centres and beginning to move and leverage the cloud because they understand the value proposition from the cost of investing in those data centres and also come to the realisation that the service providers can run much more resilient data centres because that’s their forte. The enterprise customer is able to outsource that component and focus their resources to more critical aspects of the business”, he added.
Is the market adoption and traction in this part of the world the same as it is in the US?
“It is similar in terms of the level of virtualisation in the environments that are taking place. We see similar trends in terms of movement towards to cloud and cloud adoption”. He attributes this to how enterprises are seeing the value in cost from using virtualised services as opposed to data centres.
On their recent product launch, Paul introduced Zerto Virtual Replication (ZVR) 5.0. The only future-proof all in one replication and recovery solution that makes disaster recovery simple and scalable from private, hybrid and to public clouds.
“With the 5.0 now we also have the capability which is called ‘one-to-many’. So think of that as I have a copy of my virtual machines and instead of having one secondary copy, I could have a 3rd and 4th copy.”
“A use case is if I want a copy at my local data centre and I also want to have a remote copy, sometimes I don’t want to go to my secondary site to recover from, maybe it’s a human error or dropped a table out of a database. So now you can do a local recovery without going to that secondary site.”
The ZVR 5.0 also allows the customer to simultaneously replicate VMs within the same datacentre out to a remote datacentre and to public clouds such as Azure or AWS with no snapshots, no performance impact and seconds of data loss.
Paul describes another function of the 5.0 called the journal function as a powerful part of the technology.
“The journal basically allows you to roll-back to a point in time to recover from. With the release of 5.0 we are extending the journal now to 30 days. The prior product would roll-back to 2 weeks. Now we’ve extended that to 30 days. So if you think about it, you can go back to very granular points in time, up to 30 days, which is a user definable capability.”
Together with the low RPO’s and RTO’s, and capability to roll back to 3 or 4 weeks earlier for recovery, the enterprise data and recovery is that much faster and granular with this upgrade.
Another exciting launch that he shared with us was the Zerto Mobile. It is a mobile app that lets you see your data and keep tabs from wherever you are.
Whether having a cup of coffee or relaxing by the beach, he says the app gives you a piece of mind by giving you access to be able to look into your environment, monitor issues or alerts and act on them immediately from the notifications provided through the app.
At the moment, the app only allows a monitor feature, but he says developments are on-going and new features added could see a more interactive user interface in the near future.
“The mobile app will continue to evolve, but the first release of the product in this generation, will allow you to be able to monitor your environment”, he added.