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Zerto President Attributes Company’s Success to the People


Paul Zeiter, President, Zerto

DSA recently had a brief interview with Paul Zeiter, President of Zerto, while he was in Singapore for several days as part of his visit to Zerto’s offices in the Asia region whilst stopping by in India on route.

Zerto is a provider of cloud IT resilience solutions designed to ensure enterprises always have access to applications without any IT interruption, downtime or delay.

Zerto is continuing to expand its global business opportunities and according to Paul they’re extremely bullish on the ASEAN market and APJ. “On the whole, the opportunity is massive and we’re looking forward to continuing to invest in this region, we expect it to be a significant portion of our business as we go forward.”

The market for Disaster Recovery as a Service (DRaaS) is increasingly gaining traction, particularly in the Asia Pacific region. However, even though vendors are making DRaaS solutions more accessible as part of a cloud environment, there is technological disparity between developed and developing countries, where cloud computing is typically still in its infancy. But in terms of the adoption of newer technology such as DRaaS, Paul clarified that there are different scenarios at play.

“Customers that go to the cloud tend to be the newer, up-and-coming companies as they can take advantage of the cloud’s cost-saving, agility, scalability, flexibility and performance. Such companies would rarely put the investment into building and owning data centres. They’re going to be born in the cloud from early on. Instead of trying to figure out or use very old technologies to protect their applications, they’re now able to go to the cloud.

Our belief is that the adoption is going to be on par, if not faster in a lot of ways than some of the more developed countries in this regard.”

Having a robust business continuity and disaster recovery (BC/DR) plan is imperative to business operations in APJ particularly as the region is vulnerable to natural disasters. That being said, natural disasters are just the tip of the iceberg. Security breaches and cybercrime, especially the rapidly growing threat of ransomware attacks, remain a major concern for many enterprises. No matter how strong the security measures that are already in place, there is always the need for a dependable contingency plan to rely on in times of emergencies to get the business up and running again with minimal data loss.

Going forward, Zerto is making a lot of investments across the board and the investments tend to be in people. Zerto is actively hiring more employees, predominantly in sales, marketing and pre-sales engineering for its offices in China, India, Japan, Singapore and Australia in a bid to boost the company’s presence in the region.

Zerto currently has support managed out of Boston and Herzliya, Israel. But to strengthen the company’s customer support services, they’ll be adding a third support centre in Shanghai that will be opening up this month. Paul commented, “As we continue to build the business in this region, we wanted to have more localized support that allows us [to serve customers] within the same time zone and build out a stronger follow-the-sun model. No matter where the support cases are being opened, it allows us to move those cases around to three different support centres to work on issues and provide a higher level of service to our customer base.”

The focus on people, both customers as well as employees, has definitely played a major role in the company’s success and created a great working environment. Most recently, Zerto made the top four ranking in Glassdoor’s Best Cloud Computing Companies to Work For in 2017. Paul put it down to the company’s emphasis on hiring the right people that are passionate and possess a strong cultural fit to the organization.

“We believe in a very transparent culture. We really involve our people as we continue to grow, to make sure that they all understand the vision of the company, not only through their contributions but also having a voice in the company; to look at the approaches in what we do each day [and to discover] better ways to deliver to our customers a better experience. [That combination has] created a culture that I think people really enjoy working with.”

Paul also added that this culture is consistent throughout their worldwide offices. “As we’ve grown, what I really appreciate is the fact that you can go to our office in Singapore, Boston, Reading or Israel and you get the same vibe, you get the same energy. You get the same camaraderie of people that really enjoy working together. Even though we’re a global company, we really work hard to connect all the different people from the different offices together through various means. That creates a very common feel around our different offices around the world.”

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