SDS in a Snap interview series - FalconStor

Jimmie Chang, Marketing Director, Asia, FalconStor

Data&StorageAsean: Why are traditional hardware storage vendors seeing revenues decline? Is SDS in part responsible for this?
Jimmie: The decline shows that users are moving away from the traditional approach to build storage infrastructure. Actually the end-user storage spending is still increasing, they just don’t want to buy disk arrays anymore. Instead, they are buying all flash arrays, storage server, cloud storage, etc., and yes, SDS plays a critical role in this transformation. In fact, I believe it is the major enabler of this trend.
Data&StorageAsean: Does moving to SDS storage mean throwing away existing storage hardware investment?
Jimmie: For some of the SDS solutions, yes. Hyper converged infrastructure (HCI) providers are trying to convince the customers that they can do better with less investment compared to the traditional approach (storage arrays). However, SDS players like FalconStor are taking another approach which helps IT organizations realize more economic value out of existing environments and any future storage investments while reducing complexity, maximizing flexibility and improving operational efficiency.
Data&StorageAsean: Is SDS already being over taken by cloud storage?
Jimmie: Most of the cloud storage have deployed SDS for a long time to gain the flexibility, cost-efficiency, manageability and scalability. Their adoptions have been accelerating the maturity of the technologies. But not all data should be put onto the cloud, at least, not yet. Now the trend is that the IT of the enterprises are also considering SDS to build their storage infrastructure in order to gain these proven advantages.
Data&StorageAsean: What are the key drivers that will drive people to implement SDS?
Jimmie: Cost – the top reason for SDS. The traditional approach is way too expensive. It includes the hardware cost, capacity cost, software licencing cost, expansion cost, management cost, etc.
Breaking the vendor lock-in – Vendor lock-in is the reason of the high cost. Breaking the vendor lock-in will dramatically improve the utilization, and efficiency, and enable the data migration across different systems
SSD – the mixture of different media (SSD and HDD) and systems (All-flash arrays, disk arrays and hybrid arrays) requires a tool to put the right data onto the right media/place.
Simplicity, Flexibility and scalability – new businesses requires higher simplicity, flexibility and scalability to address the fast changing business needs.
Data&StorageAsean: What is unique about your own SDS offering?
Jimmie: FreeStor’s vision is to realize more value out of existing infrastructure instead of to rip and replace and build a new one.
ANALYTICS - Only FreeStor offers analytics and insight across heterogeneous storage environments with predictive insight.
Pay per use. All inclusive license, only pay per capacity.
Flash-level High performance to support all flash arrays.
OpenStack Cinder driver
New GUI - All New Interface Significantly Improves Management and Monitoring From a Single-Pane-of-Glass

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