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VeeamOn’s Hyper-Availability meets the new Data era

DSA was once again able to have a one-to-one sit down with Veeam’s Vice President for Asia, Effendy Ibrahim while he was at the VeeamON Forum Kuala Lumpur in Malaysia on Wednesday, 18 June to discuss Veeam’s new vision of going beyond availability to hyper-availability. We spoke about the offering of Hyper-Availability solutions that will be used for meeting the needs and demands of the data era.

As a well-known industry leader in data center backup and recovery, he said they are moving away from a policy-based data management to a more behavioural and proactive system that would improve their Intelligent Data Management for their client. With most, if not all enterprises looking to move into multi-cloud strategy; it did seem but a natural process to expanding their portfolio to encompass those solutions on multi-cloud strategy.

We also spoke about how Veeam have been able to grow from strength to strength over the years and how they plan to maintain that growth trend in an ever-changing disruptive era. In his usual composed tone, Effendy shared that the 3 years he has spent with Veeam has been a memorable one and from his tone, it sounds like it has been a valuable 3 years for him.

Being there to witness the growth Veeam has experienced, Effendy could very well be the best suited to share what has brought the company through what could be considered some of the most disruptive years in technological history.

We dived straight into asking him what was their secret to their success.

“I think first and foremost it’s the relevance and the ability to solve our customers challenges and problems,” he said. “So we talk about the huge amounts of data today, at Veeam we call that the Hyper-Growth of data. The data sits everywhere today. In so many places. We call that the Hyper-Sprawl of data. Because data can sit in your servers or storage boxes but it can also sit in your SAAS for example. It can sit in multiple applications that you have and can host them in the cloud or on premise et-cetera”,
He shared that it is clear data is becoming critical to our everyday lives and brought to attention the recently enacted General Data Protection Regulation (GDPR). Although GDPR isn’t applied to countries out of the European Union, its law will still befall organisations outside of the EU that don’t adhere to them in how they deal with the data of EU residence.

“With those problems then, we as a vendor have a lot of traction with customers in terms of helping them solve some of these things..”

Which lead quite easily into his next reason for their success in the industry which was Veeam’s focus on people, and developing and investing in the people they come in contact with. He believed the environment, the culture and the processes within the company gave rise to people better abled to do good work with them.

“I think the next one is partnerships. We signed up HPE, Cisco and NetApp as reseller alliances in the last 12 months, which means that, their sales people and out sales people work together to retire their quotas,” he said adding that there is a lot more synergy today than just technical integration between the companies.

With their growth rate still going strong at over 30% wether its in APJ, Asia or globally, its about the same he shared.

“Some markets are accelerating even faster like China and Japan.”

Going into more detail about what Hyper-Availability means at Veeam, Effendy shared that Veeam coined the term sometime in 2016.

“We wanted to emphasise, that when you think about back-up, you are talking about an activity that you do versus the deep underlying issue that you’re trying to solve, is the availability of your data and applications. For which back-up is only one aspect of it.”

He explained that although back up may be an affective first response, without having the proper replication procedures in place, availability is going to be an issue for the enterprise, end user or stake-holders.

“We also think of availability as making sure that the customers have flexibility in how or where they store their data. They want to store it on premises via physical servers, whether its on virtualised platforms, within the operating systems themselves or if they use cloud for example. For us Hyper-Availability is an imperative for end-users today.”

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