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Rubrik is the Only Shake Up in a Stale Backup and Recovery Scene

In an age where cyber crime and massive ransomware attacks are running rampant, enterprise backup and recovery is more important than ever. To meet the demands of the modern data centre, the industry is currently undergoing a transition. Gartner states that one in two organizations will augment or replace their existing backup solution, while one in three organizations will use backup for use cases outside traditional operational recovery within the next 3 to 4 years.

But if we take a look at the 2017 edition of the Gartner Magic Quadrant for Backup and Recovery (BR) and compare it to last year’s quadrant, it seems like the BR scene has remained rather stagnant over the past year. There is almost no change apart from the addition of Rubrik. This despite the fact that for this year, Gartner has renamed the Magic Quadrant, from “Backup and Recovery Software” to “Backup and Recovery Solutions”, and updated the evaluation criteria to reflect changes in the market.

Magic Quadrant for Data Centre Backup and Recovery Software 2016 Magic Quadrant for Data Centre Backup and Recovery Solutions 2017

Rubrik, making its debut in the "Visionaries" quadrant, is taking a new approach to backup and archiving and it’s good to see a new technology injected into what really does look like a stale market, however it will take time to see if Rubrik lives up to what is a promising start.

There are a few findings from last year’s quadrant that would warrant follow up in this year’s but seem to have been ignored. As an example, it cautioned in 2016 that Commvault customers in APAC may receive substandard pre-sales support. However, this issue is not mentioned or referenced this year. In our view, this is important and should have been revisited.

We take issue with some of the findings – for example IntelliSnap from Commvault is listed as a strength, but our anecdotal experience is that this is not a major feature of consequence to most Commvault customers. They also caution that Veeam’s street price is sometimes no longer competitive, while our own intelligence suggests, in Asia at least, Veeam remains highly competitive on price.

We also note that overall, there are findings that the Backup and Recovery market is changing forever, as an example Gartner mentions the uptick in self-protecting applications. There are clear indications that the backup market will continue to evolve and eventually be replaced by a range of alternative ways of protecting data and applications, as businesses around the world continue to seek better, simpler, quicker and more cost-effective solutions.

On this, Gartner corroborates the notion that legacy data protection approaches are no longer sufficient and there’s a growing demand for improved backup and recovery capabilities. Today’s organizations have shown an increased willingness to take on more risk with vendors and solutions than in the past. As a result, Gartner predicts that the large traditional vendors will continue to lose market share to emerging providers in the coming years.

Perhaps the much-needed shakeup in the backup and recovery market is just over the horizon.

Click here for the full Gartner report.
 
 

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