EY and LinkedIn have announced a new strategic alliance to jointly offer services to help more companies around the world use technology, social networks and innovative sales techniques to empower their go-to-market efforts.
EY's extensive business transformation knowledge, data analytic capabilities and global reach, combined with LinkedIn's platform and network of more than 400m professionals around the globe, can effectively transform relationship management.
Together, the two organisations will help companies develop deeper and more trusted customer relationships through the use of social and data analytics.
This strategic relationship will lead to collaboration on the co-creation of solutions and services.
Mark Weinberger, EY's global chairman and CEO, says: "This will be a powerful relationship. EY and LinkedIn are both driven by a sense of purpose. At EY, we continually strive to build a better working world by bringing our clients the tools and services they need in a rapidly changing business environment.”
“Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organisations with leading-edge tools to navigate those changes," he added.
Jeff Weiner, CEO, LinkedIn, concurs saying the collaboration with EY will enable LinkedIn to leverage EY's extensive capabilities, footprint and global reach.
“Together, leveraging Sales Navigator, we'll help companies develop deeper and more trusted customer relationships through social and data analytics. We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organisations."
The joint offering will leverage social media as an element of building relationships with buyers.
With the right tools and strategy in place, this platform has the power to build a positive reputation, unearth buried insights and establish key contacts for anyone in a revenue-generating role.
In the future, there is also tremendous opportunity to drive innovation around EY's organisational strength and LinkedIn's platform.
This alliance will be reinforced by EY's commitment to use LinkedIn's Sales Navigator tool. The EY organisation will integrate LinkedIn's Sales Navigator into its own operations by providing tens of thousands of EY people with the product. EY will use its own experience with LinkedIn's Sales Navigator to develop further the joint service offering.