DSA was privileged to get a few minutes with Peter McKay, Co-CEO and President of Veeam during the VeeamON 2017 Availability Event held in New Orleans, USA. It was a great opportunity to get an idea of how the company is expanding and building within the APJ region.
“Everything we do is in a global perspective,” he said when asked how high is the growth activity within APJ as compared to other regions. “What we have built within the last 3 to 5 years, we have also brought to APJ. Where 5 years ago there were only 20% of companies who are virtualised, today we find that some companies are almost 80 to 90% virtualised."
Peter believes in growing with the local community and is strongly building the reseller community and leveraging their alliances with their partners like Cisco, HP and Netapp where these partners are either growing in presence or growing bigger as an entity.
“We are bringing our HQ type announcements into all the regions where we see a lot of growth. We have offices in Singapore, China and Japan and we are especially aggressive in Japan”, he added. Based on the potential for growth, Peter believes these are very big markets to be tapped into.
“Our investments into the region is really based on the different market adoption. We have a staggered phasing to meet the requirement of that region. We will follow the virtualisation within that area”, he explained.
With countries like Singapore, where virtualisation is highly adopted, they are able to invest more and go in to educate their partners and clients on how to enhance their virtualised environments. Since Veeam attach themselves to their partners with whom the clients are already buying from, they are able to infiltrate the market easier as compared to starting up from ground zero. The adoption rate is much higher that way.
“With cloud adoption growing tremendously within APJ, and the fact that we develop our partners based upon how well they understand cloud and virtualisation, we are able to approach these companies and give them the leverage they need to get ahead and improve the customer experience within the multicloud space”, he added.
With revenues coming in at 700 to 800 million, Peter says the atmosphere at Veeam is still akin to a start-up and he believes they should not lose that feeling.
“It keeps us fast and agile. When you get big like VMware, you lose some of that agility. It’s tougher to make changes, whereas for us at Veeam, we move very quickly”, he described. “It’s good because in this market, you have to be able to change quickly. It is fun and very exciting!”
By the spark in Peter’s eye we feel he is a man who has found a freedom and agility in Veeam that he most likely wasn’t able to experience at VMware. It looks like he is grabbing the opportunity with both hands and intends to keep Veeam as a transforming force in the cloud and virtualised space.