Acronis say a survey of 350+ consumers in the US revealed that over 75 percent of respondents store their data digitally and more than 50 percent state that their personal data are more valuable than their actual devices. The survey results show that consumers would be nearly three times more upset if they lost their photos than if they lost their phone, computer or tablet.
Although they treasure their digital information, the survey reveals that consumers are putting little effort into ensuring their data is safe. Less than half of the respondents do not save their data on an external device or in the cloud. This means that more than 50 percent of consumers store their data only on their computer – or not at all. Of those using a data backup system, only one third are protecting their entire computer system, the rest are simply protecting some files.
Nearly half of the respondents value their data at over $1,000, proving that they certainly hold their information to a high standard. While only five percent of consumers surveyed are willing to actually spend that amount to recover their data once it is lost, an overwhelming 94 percent of respondents expressed that they are willing to spend up to $100 dollars to preventively backup their data.
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