The changing speed of business and the data it generates as well as having easy access to technology in our daily lives are the signs of the arrival of the fourth industrial revolution. And especially in business, getting faster, bigger and better is now an expectancy for digital transformation. Failing which, companies will be left behind and found lacking as customers move to providers that meet their requirements.
To make the transition to the digital era, businesses need to look at three essential areas of change, namely:
They must embrace software-centricity across their products and processes.
They must switch to greater use of sensors and instrumentation across the business.
They need to be able to derive insights from all the data available to the business.
The objective of this is to improve their insights on customer use and patterns, their own processes and products, and to do it as fast as possible. Software that enable easy upgrades also help their software-driven products. These constant upgrades will give the client continual improvements to their products and better experience.
Through digital transformation, every industry and product are using digital technologies to improve and provide better outcomes and experiences for their customers. Be it smart cars, autonomous vehicles, communities sharing information through social media, or the creation of entirely new industries, digital transformation is gripping almost every business sector imaginable.
Make no mistake, companies born in the digital era may have the upper-hand in so much as they're already thinking in terms of digitisation. But incumbents who have survived for many years need to embrace these changes or face being wiped out entirely.
Customers today have changed. Their needs are modern and often intrinsic. Organisations need to understand and deliver the experiences that customers demand with their products and services. Therefore, most organisations will need to improve and build bigger and better muscles around making data-driven decisions, allowing software to make products and services smarter. This is where digital transformation makes its mark.
Data analytics are driving this transformation, and the amount of data required to empower businesses continues to grow exponentially. The medium we use to house this data needs to do more than store it. It has to perform at speed and scale in order to drive data decision making and insight at the speeds demanded by online consumers. Be they internal or external customers, they expect applications to perform at scale and speed. The new wave of flash-powered storage is at the absolute core of the data-driven era.
Digital transformation will inevitably deliver many differentiated products and services to the market, but this needs to happen at speed and scale. The storage required to do this has to be able to cope with new and demanding levels of performance. It needs to scale without downtime, expensive and time-consuming upgrades as data grows cannot be tolerated, and data centre power consumption needs to be kept in check as data runs through storage significantly faster than it has ever done before.
Flash storage, whether in all-flash or hybrid flash variants, sits at the heart of businesses in transformation. In an age when data no longer supports business, it is the business, the place of storage evolves from something to be managed to something that powers your customer engagement.
The digital era embraces change more than any other era before. The increased speed and agility that the digital transformation age requires means organisations need IT that provides that same speed and agility to the data that is now the lifeblood of most businesses.
The demands to make your applications and customer-facing systems bigger, better and faster can only be delivered by supporting the very foundation with a flash array driven approach to IT, storage and the business in general.