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Compelling Cloud Cost Justification

Compelling Cloud Cost Justification by James Forbes-May, Vice President of APAC Sales, Barracuda Networks


Earlier this year, Dropbox moved out to their own datacentres as a scale up move. Just from that, we probably can surmise that the speed is not slowing down, and there are more people than ever before adopting cloud. Indeed, it’s alluring, especially for small businesses. You can entrust everything to cloud, and not think about it, trusting that the cloud service providers will handle everything. You may have already had a certain experience using a particular cloud service from a personal account, and you believe it’s enough for what you need. Perfect.

But from where I stand, it’s full of holes.

Did you know some public cloud service providers are not obligated to keep your data safe? And legally they are not at fault if they lose your data and are unable to retrieve it? It’s important to read the tiny print.

I know many SMBs do not have the capital to opt for a CAPEX model – which is why running OPEX on public cloud services is wonderful – you pay a constant fee, you are not locked in (or so you think), and you can change your price point according to your usage. Besides, flexible price points mean you are not forking out a huge massive investment all at once.
But is that really the best way forward?

Let’s look at the corresponding services and see what problems you might come across.

Starting with the myth of no-ties - there is actually a lock in. Most cloud services have a contractual lock in of at least year. So unless you are 110% confident your business is not changing within the year, it may not be as flexible as you think.

Besides that, it’s difficult to run and store every application on a lot of commercially available cloud services. Depending on the complexity and uniqueness of your applications, even when they can be moved to cloud it is not always easy to implement.

Many public cloud services are flexible, but if you are going to be scaling up and scaling out, the additional costs that comes with hosting your data might mean you are forking out more than you’d think. Say you initially started with 3 Tb of space, and you are expanding. You will quickly add up a lot of costs that you may not have thought about. In some cases, it is cheap to store your data but not to access it or export it.

As an example, it is quite usual that public cloud providers actually charge you to transfer data back out to your own site. This means in the event of a recovery that will actually bill you for the data you transfer out of their cloud as part of the recovery process. The net effect here is unexpected and unbudgeted extra cost.

With Barracuda, we leave the options to our customers. We offer options for physical appliances, software deployments, and cloud-to-cloud backups—all replicated to our fully-integrated Barracuda Cloud and managed from a single pane of glass.  You don’t have to worry about existing applications, as an established backup vendor we have application support built in. We do this with a single price point, providing you with an appliance for local backups, as well as backup to Barracuda cloud.

The best part? We let you choose how you want to pay, and we don’t charge you per application or per server licence.

With various features in a package, there are no surprises in costs, so our customers can focus on what’s important – their business. Besides, sending your data directly to cloud could be a risky business, and we would be talking about this in more detail in our next post. 

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