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Advancing Apps in Asean by Conquering Complexity

Author: Ron Goh is President, Southeast Asia and Korea at VMware

Forget the stars of Silicon Valley or the rising technology giants from powerhouse markets. I am placing my bets squarely on Asean. This region has quietly and steadily strengthened its innovation and technology core. Not at a breakneck pace like its counterparts, but at a commendable rate nonetheless. In the past five years, we have witnessed startups across Asean amass considerable funding and achieve immense progress in plugging the gaps in the retail, transportation, health, payments sectors. They brought value to the lives of citizens not only in their home countries, but also pan-regionally.

At the heart of all this business innovation lies a hallmark that distinguishes the winners from the losers – applications. We are living in an app-driven world today. Apps are reshaping every customer’s experience and expectation. It is an enterprise’s apps that will differentiate the customer experience, and propel the company ahead of the crowd. Applications are essential to growing the business by operating efficiently, and empowering employees to gain the greatest value from their work. Managing the current and future state of its application portfolio is crucial to an enterprise’s survival and success.

However, in the pursuit of digital transformation, the core challenge for businesses today is the ability to conquer complexity and innovate efficiently across a range of devices, applications, and clouds.

Applications that were built for the data center are migrating to the cloud. Networking operations that were defined for on-premises environments are now moving to hybrid models. And as more applications are built for cloud-native environments and architectures, organizations are struggling with managing, securing, and operating these applications in an increasingly complex and heterogeneous environment.

We have a three-pronged simple cloud strategy to help businesses face off this challenge.

First, a unified cloud infrastructure is key. Businesses need a fully integrated offering of private and public cloud such as VMware Cloud Foundation™ that combines compute, storage, networking virtualization, and lifecycle automation. It also offers connectivity to major cloud providers such as Amazon Web Services, providing an optimum environment for running existing apps, and for building new cloud-native apps.

Secondly, as containers become more popular across businesses both large and small, organizations are looking for ways to deploy containerized workloads, faster, securely, and seamlessly across private and public clouds. Through support from Pivotal Container Service™, we are partnering organizations like M1 to enhance their Software-Defined Data Centre (SDDC) solutions to pursue new revenue streams. With our help, M1 can now market their services to start-ups and SMEs who want access to enterprise-grade tools, but lack the resources to invest in the infrastructure required.

Third, as enterprises in Asean aim to expand overseas and break into new markets, they need wide geographic coverage coupled with and deep domestic market inroads. To this end, we are constantly expanding the network of more than 4,000 cloud providers operating in over 100 countries worldwide, to help businesses deliver the highest performance services and protect data sovereignty.

A unified, multi-cloud environment provides the ability to securely and efficiently work across any cloud with flexibility and choice. As a region, we have already made massive progress in this direction, and I am optimistic that many businesses are ready to conquer complexity and advance applications in Asean to the next level.

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