Ian Song from IDC took time out to brief us on the state of mobility in Asia and South Asia.
His research is interesting and provocative though we are not convinced everything he predicts will come to pass. As always time will tell.
BOYD or mobility is becoming a key technology for accessing and managing data, and as Ian explained, the statistics show that in Asia people are relying on mobile devices more to access data remotely.
Some interesting stats that tell us a significant amount about mobility in Asia, taken from an IDC BOYD survey taken in February 2014 include the following:
· More mobile devices than PCs are used to access the internet in Asia
· In Indonesia 3 x more mobile devices than PCs are used to access the internet
And most telling
· In companies WITHOUT a BYOD policy in Asia, 77% of staff still access the corporate network with a mobile device.
IDC’s research is compelling. Mobile is becoming the primary way for users to connect to personal and corporate data and applications even to the extent that some companies launching online businesses are not even bothering to build traditional e-commerce sites favoring instead to only offer mobile app based ways to sell.
Song explained that in the corporate space IDC see a shift to what they term CYOD from BYOD. Choose Your Own Device (CYOD) is a shift to corporate IT taking popular mobile devices and issuing them to employees as company owned assets pre-configured to access corporate data and applications. The takeaway that IDC have taken from their research is that corporate IT feel that “It is time to take back control”.
For IDC as you would expect they have defined their view of the stages of IT adoption in their enterprise mobility maturity model:
In Asia IDC see most companies at the beginning of the curve, with an even spread across the definitions different levels of maturity.
On the whole we feel that IDC has largely got it right with this model and the definitions that go with it. However we find the CYOD element hard to agree with.
In hand with CYOD, IDC feel that windows based tablets will become the mobile device of choice for corporate IT. We understand why IDCs data shows this, but we think that the interpretation may be flawed. Unless we are mistaken, IDC have been surveying IT professionals.
This is the group that feels control has been lost with the explosion of personal devices accessing, creating and storing corporate applications and Data. These people want to take control back and a mobile device running windows makes sense. It is already linked to existing legacy systems, application and security such as Active Directory, so for an IT manager looking to take back control windows 8 based tablets would seem to be the answer.
However, in this instance we wonder if IDC have missed the reality beyond the data they collated. When it comes to BOYD Pandora’s Box has been opened and we find it difficult to close it again. The BYOD phenomanum is unique in that it has such massive adoption across corporate IT but has been driven by users not IT managers. This is a trend that we can’t see reversing, forcing any corporate mobile device on a user defeats the purpose.
Set aside the fact that Windows 8 is largely regarded as a retrofit tablet operating system that misses the mark. The issue as we see it is BYOD has been born out or work/lifestyle evolution.
When the average exec goes on holiday and lays by the pool sipping his gin and tonic he may read a book on his android tablet, and while he does so he can still “chill” and keep an eye on his or her emails, check in on his or her apps and then continue to relax and spend quality time with his or her family.
In our opinion people don’t want a second device and they don’t want a corporate device that fits legacy work systems well but compromises the personal apps that they want to run.
We see a different future where corporate IT take control by implementing technologies that secure and control the BOYD devices that individuals are already choosing to use for work AND play.
That said, IDC work in this space is well worth reviewing and we in our opinion all of corporate IT should look seriously at their enterprise mobility maturity model, as CYOD notwithstanding it seems that this model is exceptionally well thought through.